Remediation Colleen Bayer

What is it? Remediation is the representation of one medium in another –Complete: No reference to original medium is made. “The new medium can absorb the older medium entirely”[1]. “Flika” flim is a remediation of the book –Visible: Medium is inserted into new medium for significance through contrast, juxtaposition, irony, parody. Cell Block Tango

Question: How many times were these media remediated? Twice = from text to film to powerpoint Six = from music to theatre to flim to television to internet to powerpoint

Visible remediation In their book, Remediation, authors Bolter and Grusin would call this an example of visible remediation - Viewers are simultaneously aware of the individual pieces and their new, inappropriate setting [2] Example 1

continued Simpson’s Parody – Cartoon incorporated similar plot lines and characters film original →1992 film remake →1992 TV cartoon This is an another example of visible remediation. We, as viewers, are expected to understand the reference to the original and thereby get the joke. The viewers are engaged by ignoring the story and to instead understand the form, genre, style and parody. Example 2

Hypermediacy Viewers have been similarly engaged when viewing Modernist art »Viewers are aware of the cluttered space and oscillate between seeing the image and seeing through it »In both the Simpson’s parody and Hamilton’s art, the viewer looks at and through these representations. »This is an example of Bolter and Grusin’s “Logic of Hypermediacy” – the artist (or cartoonist) strives to make the viewer acknowledge the medium as a medium and to delight in that acknowledgement.

Double-Logic Although our culture wants to multiply its media it also wants to erase all traces of mediation. – –These media of this hypermediated site mediate between the viewer and the meanings. –The viewer does not want mediation, an intervening agency, but instead the wants immediacy, a way to get beyond mediation

The Process According to Bolter and Grusin, Media are continually commenting on, reproducing, and replacing eachother. –This process is integral to media.[3] –Media constantly interact with other media by reproducing and replacing and making other changes. New Media constantly justifies itself by remediating old media. – Podcasting popularity grew through its remediation of television and books.

Remediation & reality Because media intervenes, or mediates between viewers and what is represented, meaning is not immediate couple dancing Where are they? More immediate because it is less abstract Less immediate I am aware of the construction. I see the medium

Immediacy The intervention or mediation of media delays the viewers sense of immediacy. –Viewers do not want a delay, they want to feel as if they are there; they are seeing what is real. Transparent, perpetual immediacy is the goal Experience without mediation Meaning as intended by author

Remediation as Reform Remediation is the way in which one medium is seen […] as reforming or improving up on another. –New mediums are expected to improve upon its predecessors –Older media can refashion new media as well.[4] CNN interactive

In Summary Remediation is the representation of one medium in another. –This remediating can be complete –Or it can be visible Media are continually commenting on, reproducing, and replacing each other. New media will continue to remediate old media as it attempts to provide immediacy through transparent immediacy