Apple-Inside Soul The story of Apple and Steve Jobs

Childhood Born in 1955 in Green Bay, Wisconsin Put up for adoption a week after birth Adoption was finalized under the condition that Steven would attend college Education Graduated high school in 1972 Enrolled in Reed College in Oregon, studied Poetry, Literature, and Physics After one semester, Jobs dropped out of school Slept on his friends dorm room floor and dropped in on classes of interest Love For Electronic Jobs met Steve Wozniak shortly after they both left school while working for Hewlett- Packard( 惠普） “Woz” was an incredibly talented engineer, especially in electronic gadgets While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students. Steve Jobs

The Beginnings of Apple After spending time in India in 1974, Jobs returned to America Apple I in 1976, Apple II in 1977, Stepped into positive growth

LeaveApple Leave Apple 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple. After the failure of the Apple III and Lisa, Jobs built The Macintosh to compete with the IBM PC. As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.

Back To Apple Heavy Debt ， Under Deficit Lack of innovation No core business Severe competition: MS, HP $1 Where should Apple head for? What will the new Apple CEO do?

Reform In Apple Management Structure Rebuilding Cutting The Unnecessary Business Innovation And Design Concern On The User Experience

NewBeginningOfApple New Beginning Of Apple 2001, Apple launched iPod A New Time For Music Tens of million iPod sold all around the world Itunes store become the largest online music store Lead a new way of music industry

Re-DefineThePhone Re-Define The Phone 2007, Apple launched iPhone 2010, more than 50,000,000 iPhone was sold App Store is the largest Online App market Leading people to a time with simple- smart communication and entertainment

LivingWithoutPC Living Without PC 2010, Apple launched iPad, with large touch screen and powerful processor Has a trend to replace the PC Leading a Pad-Time A new challenge of competitors

ThePresentApple The Present Apple  Become the second largest company of the World  The largest Cellphone Provider  The highest net fit income  The most innovative company  Running the Online content store

SoulOfApple Soul Of Apple 1984: National Medal of Technology 1987: Jefferson Award for Public Service 2007:the most powerful person in business by Fortune Magazine 2009: CEO of the decade by Fortune Magazine 2010: Financial Times named Jobs its person of the year for

Quotes Innovation distinguishes between a leader and a follower. Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. I want to put a ding in the universe. Design is not just what it looks like and feels like. Design is how it works Stay Hungry, Stay Foolish

Rest in peace, Steve Jobs, and we thank you for all the work made, you make a lot of things in our daily lives as possible. By Obama Mourning