Central Time Mission Statement Central Time is committed to selling a high quality and unique product that will benefit and satisfy the needs of the community. Through this experience we will grow as individuals while learning to run a successful business. A major outcome we hope to achieve is to impact the community through a generous and profitable donation that goes toward the enrichment of less fortunate families of Habitat for Humanity.
Company Members Presenting President: Ryan Owens Vice President: Jenny Everette Head of Marketing: Scott Uding Head of Finance: Chris Harris Head of Service: Elizabeth Salozzo
About the Product Timeline Poster depicting some of Central’s greatest moments and traditions Size: 18” x 24” Landscape Style
Product Decision Fit the product standards of our company –Major Target Market Alumni, Faculty, Staff, Student Body Unique product that displays the history traditions, major events, and progression of the university Unbeatable price range School gave discount on poster production No Shipping fee, and Half of poster tubes donated
Cost? Individually each poster will cost $10 –Company Decision Due to low cost production, we’re able to provide the following price break: 2 for $15 This promotion will provide an opportunity to those in our target market to save money by splitting costs with another individual.
Why a 1000? Alum and staff target market –Survey indicated more interest in professional poster $100 more for 500 additional posters Hired a professional graphic designer for poster layout to ensure quality.
Competitive Advantages One-of-a-kind: our product is not available at any other location. Decorative flexibility: can be used in the home, office or business lounge because of size. Low-cost, high quality with a unique differentiation over other company products.
Advertisements Newspapers: Muleskinner, Daily Star Journal and other local papers. Media coverage: local news and university stations. Fliers: located throughout campus facilities. GroupWise account and other access. Facebook: marketplace ads Word of mouth: 27 company members Website:
SELLING LOCATIONS Departments & offices of the UCM campus. Sports events: football, volleyball & soccer games. IBE desk located in Ward Edwards Central Time company website
Breakdown Projected Sales $ Loan Amount ($ ) Monthly Expenses ($904.85) Profit $
Loan Beginning Inventory $ Poster Tubes $ Operating Supplies $ ________ Principle Amount $
Unit Cost Our Total Cost of Goods Sold is $ $ = $1.23 per unit
Debt Service Coverage Ratio $ = 5.59 $
Break-Even Analysis Total Expenses= $ Break-even Units=213 Units Each Company Member must sell 8 Posters
Pre-sold Posters Received approximately $1000 in pre- sales.
Community Service The proceeds we make will be given to Habitat for Humanity. Our profit forecast is approximately $6900.