Giuseppe Piscitelli e Giuseppe Travaglini

History

1930 Aristide Merloni starts to produce weighing machines in the centre of Italy (Marche region) Industrie Merloni starts to make gas cylinders The company starts to make electric water heaters The Ariston brand is born ITALIAN LEADERSHIP Industrie Merloni is organised into three separate divisions: Water heating Mechanics Domestic appliances The company has developed, through acquisition and continuous innovation, to own more than a 15% market share in Europe with annual sales of over 3 billion euros Stock market listing in Milan 2005 MERLONI ELETTRODOMESTICI BECOMES INDESIT COMPANY

1899 It was founded by Carl Miele (above) and Reinhard Zinkann (below) and has always been a family-owned, family-run company. Miele has always been a pioneer in the field of domestic appliances. They developed the first washing machine from the technology of a butter churn Miele absorbs “Imperial”, a company specialized in the production of equipment and great systems for kitchens.

Brands

We work you play! That’s the philosoply at Indesit, a brand that creates ever more efficient products and ever more innovative solution to make your life easier. Ariston’s philosophy is simple: to became part of everyday life by taking care of their consumers offering them domestic appliances unique in style and giving their homes a fine touch of design. At Hotpoint they belives passionately that it is their job to make your lifestyle easier. High performances for haute cuisine is the essence of the Scholtès philosophy, which aims to achieve the best results; created by specialists for perfectionists

“Always better” is the motto that since the foundation of the company, one hundred years ago, encloses the entire philosophy in itself Miele. Today as before Miele expresses with this simple declaration its engagement for one absolute quality, without compromises.

Values

INNOVATIVE : They are creative and proactive people who apply innovation and inventiveness to everything they do. AMBITIOUS : They are enthusiastic people with a passion for excellence and an ambition to leadership. GENUINE : They are open, trasparent people with a simple, youthful and flexible attitude to the way they work RESPECTFUL : They are thoughtful, caring and responsible people whose attitudes are reflective in their respect for consumers and for environment.

SIMPLICITY: The simplicity of their products PRINCIPLE : The business philosophy has always remained the same. SOLIDITY : The founders imposed to their products to be solid and lasting. RESPONSIBILITY : The philosophy of Miele itself includes the responsibility towards final customers, collaborators, atmosphere, suppliers, society and collectivity.

Production and Markets

Indesit Company, with its four lines, produces cookers, hobs, fridges, washing machines, dishwashers. The plants are diffuse all over the world: Polonia, Great Britain, Italy, France, Russia and China. In West Europe, Indesit Company‘ has succeeded in increasing market shares over the years, especially in France, Spain and The Netherlands. At the beginning of 2005 it signed an agreement with WLS (Wuxi Little Swan Company), China’s biggest producer in the washing segment.

The plants of production are in all ten, of which nine in Germany and one in Austria. Miele mostly produces nearly all the components, because requirement necessary must satisfy the perfect quality of its finished products. Miele’s products are distributed and sold directly through own branches nearly all the European countries, the United States, Canada, Southafrica, Australia, Japan, HongKong, Mexico and Singapore and they are also imported to authorized importers in many other countries. The production controls are very rigorous and even exceed the more selective standards.

Advertising

The advertising campaign of the Indesit Company is focused on the deep value of the family and its familiarity. In fact it wants to describe the domestic appliances like protagonists of the daily life of the members of the family.

Miele Cup 2005 Miele has sponsored the appointments of the green of golf season Porsche Club Open Meeting From the 4th to 6th of November 2005 the Porsche has kept itself near the automobile race track of Vallelunga Club Open Meeting, the closing of the sport season of the Porsche Italy Club. Also this year Miele, which is the sponsor of the manifestation, has been protagonist.