Leading, Governing and Managing Enterprising Universities: Project Overview Dr Rebekah Southern and Jude Pearson 3rd November 2011

Overview of the session The LGM project – A summary What we set out to achieve –Phases of work –Baseline map –Study family Nominated case studies Selected findings to date –University of Central Lancashire –University of Hertfordshire –Plymouth University –Teesside University Questions and points for consideration

The LGM project – A summary “An understanding of the new market space that the enterprise agenda is creating for the HE sector, and to explore and further develop the business models needed for its successful exploitation” “In so doing, we will examine both the approaches taken by other HEIs, and the key challenges inherent in creating such business models”

What we set out to achieve The strategic decision-making processes aimed at creating a new form of distinctiveness (“why”) The distinctiveness of the various strategic models along an enterprise continuum (“what”) The new business models that underpin the distinctiveness strategies (“how”) Forms of collaborative partnerships and strategic alliances that characterise and inform the business models for this agenda (“with whom”)

Phases of work The project involves three phases of work: Phase One: Desk Based Review and Development of Analytical Framework - Production of a baseline map of HE institutions’ market space Phase Two: Exploration of Distinctiveness Strategies and Underpinning Models - Report on the rationales for the distinctive strategies and case study summaries Phase Three: Comparative Analysis - Comparative analysis report on leadership and governance

Baseline map xxx

Study family Source: HESA 2008/09 InstitutionMission Group Student numbers 2008/09 P/T students (%) Non UK students (%) Aston University Non affiliated 10, Birmingham City University Million+ 24, University of Central Lancashire Million+ 28, University of Hertfordshire University Alliance 25, Plymouth University University Alliance 30, University of Salford University Alliance 20, Staffordshire University Million+ 16, Teesside University University Alliance 26,975659

Nominated case studies InstitutionCase study focus Aston UniversityBirmingham Skills for Enterprise and Employability Network (BSEEN) Birmingham City University Service by Design University of Central Lancashire Student Focussed Approach University of Hertfordshire Commercialisation and the Flexible Credit Framework Plymouth UniversityGrowth Acceleration and Investment Network (GAIN) University of SalfordEmployer Engagement Staffordshire University Implementation of a CRM System Teesside UniversityAccount Management Infrastructure and the CRM system.

Case study overview: University of Central Lancashire (UCLan) Nominated model: Student focussed approach –Embedding employability and enterprise into the student experience Overview and rationale: Increased competition for regional graduate employment A suite of employability and enterprise initiatives: Graduate Enterprise Programme Guaranteed structured work experience opportunities UCLan Futures Award Key successes and impact: Embedding entrepreneurial thinking and an enterprise culture in students and graduates

Case study overview: University of Hertfordshire Nominated model: Commercialisation and the Flexible Credit Framework –Approach to commercialisation and the operation of the Framework Overview and rationale: Commercialisation of intellectual property provides an entry point for businesses Flexible Credit Framework supports Hertfordshire’s Strategic Plan Key successes and impact: The approach yields significant financial benefits External recognition, such as THE ‘Entrepreneurial University of the Year’

Case study overview: Plymouth University Nominated model: Growth Acceleration and Investment Network (GAIN) –An ambitious new model for economic development Overview and rationale: GAIN reflects Plymouth’s enterprise culture, which is embedded across the institution The initiative draws together individuals and businesses through a physical and virtual infrastructure Key successes and impact: £100m of physical assets under a single umbrella Physical assets linked to over 200 businesses, employing close to 6,600 people, with an estimated turnover of £500m

Case study overview: Teesside University Nominated model: Account Management Infrastructure and the CRM System –Supporting the University’s employer-facing stance Overview and rationale: Emphasis on employer engagement as an important revenue source and catalyst for economic growth –Account Managers: supporting long-term responsive employer relationships –CRM: ensuring a professional corporate approach to overseeing employer partnership activity Key successes and impact: Development and maintenance of high-quality employer relationships External recognition (THE/ Putting Customers First)

Questions and Points for Consideration Dr Rebekah Southern: Jude Pearson: