The Power of Trans-Promo National PCC Day September 21, 2011 Teri Natoli – Director of Production Print – Konica Minolta Business Solutions Bill Kochanny – Senior Production Print Specialist – Konica Minolta Business Solutions

Transpromotional Communications: Definition Utilizing the white space within billing documents, statements, explanation of benefits, notifications and other transactional documents to deliver targeted messages

Transpromotional Communications: How It Works Transpromotional communications can take advantage of the extensive knowledge a business has about any given customer from their existing relationship, and use that knowledge to deliver relevant offers and deepen the relationship.

How Transpromo Started and Continues to Evolve The introduction of variable data print software and high speed, low cost digital presses provided a successful model to increase response rates Combining information from the Data Center with these advanced production tools opened up a new method to further expand a customer relationship

Traditional VDP Review A FORM OF ON-DEMAND PRINTING IN WHICH ELEMENTS SUCH AS GRAPHICS, IMAGES AND TEXT CHANGE FROM ONE PRINTED PIECE TO THE NEXT, USING INFORMATION FROM A DATABASE OR EXTERNAL FILE.

Benefits for Your Customer THE USE OF VDP YIELDS SIGNIFICANT BENEFITS:  34% Average response rate increase  25% Order value increase  48% Repeat orders / Retention increase  35% Response time decrease  32% Revenue / profit increase

A New Approach MAKING THE MOST OF CUSTOMER DATA TO CREATE COMMUNICATIONS THAT WILL BRING VALUE IN EVERY STAGE OF BUSINESS DEVELOPMENT MAINTAINING EXISTING CUSTOMER BASE GROWING CUSTOMER BASE GAINING NEW CUSTOMERS

 Color material attracts 55% more people  Color helps 70% of readers quickly locate info  Color increases learning and retention by 78%  Color improves comprehension by 80%  Color invoices get paid 30% faster *Frank Romano Inkjet Transpromo can increase the benefits by adding color

Generating your invoice Create documents that are easy to read and print. BEFORE Raw data from host usually printed on legacy or impact printers AFTER With no change to the host system, output an invoice or statement Print Fax

Invoice and Statement Types Perfect for these challenges:  Variable pages  Grouping to one address  Bilingual messaging  Customized terms and conditions  Customized transpromo  Merged letters  Bar-coded remittance Notifications HCFA FormsChecks/EOBs Utility/Tax Bills

Turn invoices into advertising vehicles with TRANSPROMO:  New services  Special pricing  Upcoming promotions  New products Transpromo can help cross-sell Are your current statements promoting other offerings? Willis, Register to receive your invoice online at before 9/18/2011 and receive a FREE MOBILE INTERNET STICK

Reformat data to create space for additional functions /messaging Generate OCR characters for automated remittance processing Create POSTNET ™ or Intelligent Mail ® Barcode easily to gain maximum postal discounts Transpromo: document enhancement Barcode or OMR for Inserters

To Maximize Transpromo, Consider  Coupons with a special offer  Personalized information based on: –Spending habits/product code –Geography –Customer type –Invoice amount  Partner coupon  Usage – over a time period  Payment due – when/what  Prevention/Care instructions  Reference materials – posted on Web  Regulatory/Disclosure text

Key Reasons for Leveraging Transpromo 1. Unrivaled Openability – 95% of invoices and statements are opened and read. 2. High Involvement - The average customer invests 2-3 minutes per invoice/statement. 3. Cuts through the clutter – The average no. of advertising messages received in a day is 3,000 vs. fewer than 12 invoices or statements/mo. 4. Cost Efficient – You’re already mailing statements. 5. Increase Bottom Line Profits – Up to a 50% increase in profits with a 5% increase in current customer business. 6. Reduce Call Center Activities – With the clarity associated with TransPromo documents and digital color communications. 7. Diverts Customer’s Attention – From “cost of service” to “benefit”. 8. Multi-Channel Communications –Tools are available to make TransPromo statements multi-channel communications.

Bringing Value to the Entire Organization CUSTOMER COMMUNICATIONS IMPACTS EVERY DEPARTMENT OF AN ORGANIZATION: Business Managers  Turn every communication into an opportunity to build loyalty and fuel sales  Efficiently slashing document-processing costs Finance Executives Use technology to create revenue and benefit from a speedy ROI by:  Reducing labor costs and associated production turnaround  Accelerating the distribution process, speeding up the payment and reducing postal costs  Using digital archiving to reduce the cost of customer service  Maximizing the marketing budget to create sales opportunities

Bringing Value to the Entire Organization CUSTOMER COMMUNICATIONS IMPACTS EVERY DEPARTMENT OF AN ORGANIZATION: Process Owners  Can increase productivity and profitability by improving existing processes  And reduce production delays, doing more in less time Marketing managers  Can drive more business with better communications  Respond to market opportunities quickly  Easily enhance existing documents  Add transpromo messages to customer communications

Bringing Value to the Entire Organization CUSTOMER COMMUNICATIONS IMPACTS EVERY DEPARTMENT OF AN ORGANIZATION: IT Professionals  Improve business processes with no change to the systems in place  A proven solution with thousands of customers worldwide  Compliant with enterprise applications  Allows to automate tasks, reducing workload

Transpromo – What’s In It for You as a Solution Provider? Differentiate yourself from the competition Build stronger more meaningful relationships with your customers Help to grow your client’s business and make them more successful

Thank you!