By William Adams, Jess Parsons, Hao Qiu, & Teresa Stearns

Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Established 1971 Outdoor World, Springfield, Mo. (Headquarters) Over 30 locations Industry: Sporting Goods Stores Wide range of services and products Financials: Revenue (2005) = M Employees (2005) = 12,500

Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Mission Statement Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards To be the leading merchant of outdoor recreational products, inspiring people to love, enjoy, and conserve the great outdoors

Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Follow a triple-bottom line Pursue sustainable business model Build strong brand community and social image

Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards Support a wide range of deserving environmental and habitat conservation organizations From , donated more than 40million to not –for profit organization that support conservation of fish and wildlife. Educate people, specially young generation

Differentiation Strategy Company Overview Mission Statement Strategy Community Differentiation Distribution Marketing Customer Service Potential Hazards

Product Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Mail order catalog –more than 22,000 items Toll free number Website

Distribution Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards 2 locations Bar coded storage/retrieval system Efficient Fast shipping

Marketing Company Overview Mission Statement Strategy Distribution Marketing Channels Customer Service Potential Hazards Outdoor World Television Outdoor World Radio Outdoor World Newspaper/Magazine NASCAR Big Cedar Lodge Dogwood Canyon Nature Park

Target Market Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

Company Overview Mission Statement Strategy Distribution Marketing Target Market Customer Service Potential Hazards

Customer Service Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards Contact a Store FAQ Live Assistance Call Log of Inquires

Potential Hazards Company Overview Mission Statement Strategy Distribution Marketing Customer Service Potential Hazards

Bass Pro’s Final Thought… "For in the end, we will conserve only what we love, we will love only what we understand, we will understand only what we are taught.” - Baba Dioum

References a1af958c8c8637db/Whole_Press_Book_1.pdf