Wireless mobile phone market. Mobile Internet in HK  3HK, People, SmarTone-Vodafone, CSL, PCCW  Phone Manufacturer: Nokia, Sony Ericsson, Sharp,

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Presentation transcript:

Wireless mobile phone market

Mobile Internet in HK  3HK, People, SmarTone-Vodafone, CSL, PCCW  Phone Manufacturer: Nokia, Sony Ericsson, Sharp, Samsung, BlackBerry, iPhone, etc

Services  Voice Call Service  Wireless Access Point ( McDonald, Starbuck,etc)  GPRS  Roam  3G  IDD  Messenger  Online game & application  Add-on service (connecting ringtone, call- forwarding, create web-page for mobile phone users, etc)

Products and services Enhanced Message Service (EMS) -> based on SMS and include pixel pictures, animation, sounds, ring-tones, and formatted text Multimedia Message Service (MMS) ->enables messages to be sent that combine text, pictures, photos, animations, speech, and audio

Costs for service provider  Research & Development cost  Bidding for the license  Operating cost ( maintenance, tunnel fee, network)  Advertising Cost  Manufacturing cost

Costs for manufacturer  Manufacturing cost  Research & Development cost  Advertising Cost  After sales service (maintenance, customer hot- line, etc)

Generating income from mobile internet  Service fee (add-on service)  Network fee -> GPRS -> data usage  Rental for Internet service  Information Service (Online TV, Stock, Game & Application)

Generating income from mobile phone  Sales of mobile phone  After sales service (warranty)  Additional service (application, game)

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