So you need to do an evaluation! Bob Hamblen, Colorado State University
What outcomes do you want to measure? How many people attended How you improved your program What people learned What practices were adopted Any changes or impacts that occurred as a result of the program
Who are you targeting with your program? Examples: Small-acreage owners Realtors Decision makers Volunteers Agencies
Things you need to do to get desired outcomes Examples: Workshops Classes One-on-one trainings Newsletters Questionnaires Testing
What resources do you need to make your program happen? Examples: Staff time Audiovisual equipment Meeting location Instructional material Instructors Partnerships Possibly volunteers
Evaluation process review Start with what you want the learner to do or learn
Steamboat Creek pre/post test data % Correct Before (1996) % Correct After (1998) Program participants 65%76% Non- participants 50%49%
Washoe Valley pre/post test data % Correct Before (1998) % Correct After (2000) Random sample of target audience 63.8%72.3%
Satisfaction with program Steamboat Creek, 1998
Knowledge gain Steamboat Creek, 1998
Behavior change
Septic system maintenance 64% of respondents to a survey (n=53) had pumped their septic tanks within the past three years
Water quality data Before project After diverting water Total phosphorus 2.1 g/day 0.5 g/day Suspended sediment g/day 11 g/day
Example: A weed program for small-acreage owners You need resources such as: Instructors Audiovisual equipment Weed mounts Handouts Meeting facility Advertising to get participants Possibly volunteers
Action items: Conduct the educational program (class, workshop, field demonstration, etc.) Teach weed curriculum Supply weed identification books, mounts, etc. Provide noxious weed samples for participants to identify Invite participants to bring in their own weed samples Practice identification skills
Short-term outcome: Be able to correctly identify 8 of 10 noxious weed samplesShort-term outcome: Be able to correctly identify 8 of 10 noxious weed samples Medium-term outcome: Change grazing practices to reduce weedsMedium-term outcome: Change grazing practices to reduce weeds Long-term outcome: Reduce noxious weed population in the homeowner association by 90%Long-term outcome: Reduce noxious weed population in the homeowner association by 90% Select the right evaluation tools to measure the desired outcome
Review Do the evaluation activity
Evaluation process Make the evaluation process the first step in your program planning!