Are we clear on Sex and Gender?. In-class exercise #7 Stereotyping in advertisements Purpose: to become aware of the subtle and not so subtle messages.

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Presentation transcript:

Are we clear on Sex and Gender?

In-class exercise #7 Stereotyping in advertisements Purpose: to become aware of the subtle and not so subtle messages in advertisements Given advertisements we want to see how each ad reinforces stereotypes or look into the message that is being portrayed

Given the following six advertisements: State briefly how each ad reinforce gender (or any other such as age, race…) stereotypes. 1.Tropicana Ruby Red Grapefruit ad: 2.Got Milk ad: 3.Max Factor ad: 4.GNC Pain Free Caplets ad: 5.Sears Kenmore Elite ad: 6.John Deer ad: 7.Slim Fast ad: 8.Gerber ad:

Subtle stereotyping Functional ranking –Depicts men higher positions Relative size –Depicts men as taller Subordination –Depicts women lying on floors or beds Feminine touch –Depicts women caressing or cradling object Family –Depicts mothers as primary interactive role with children or dads with boys and moms with girls

How does the media contribute? Women are underrepresented Women’s and Men’s bodies are represented differently Women and Men are shown doing different activities

Movie Stale Roles and Tight Buns: Images of Men in Advertisements