ELC 498 Day 8. DAY 8 Agenda Today October 3 –Tellme Networks, Inc. – Anup –Recap of Online Portals –Midterm exam Posted in WebCT Due Oct 13 at 11AM –Return.

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Presentation transcript:

ELC 498 Day 8

DAY 8 Agenda Today October 3 –Tellme Networks, Inc. – Anup –Recap of Online Portals –Midterm exam Posted in WebCT Due Oct 13 at 11AM –Return completed grade sheets before midnight OCT 5 October 6 –Intro to Online Content Providers -Tony –Boston.com - Steve October 10 is Fall Break October 13 –Midterm Exam Due –CNET Jeff October 17 –BET.com – Donnie October 20 –BMG Entertainment - Kristin –Recap of Online Content Providers –Intro to Online retailers October 24 –Staples.com -Anup

Case study Taken –iVillage Kristin –Monster Donnie –Napster Jeff –Paypal – Steve –Ebay – Anup 0 ther possible –Craig's List –Google –NetZero –EarthLink –Epionons.com

INTERNET BUSINESS MODELS ACCESS PROVIDERS PORTALS –StarMedia; Yahoo!; Tellme CONTENT PROVIDERS RETAILERS BROKERS MARKET MAKERS

Issues Facing Portals Payoff from vertical integration Viability of competing models –Free access (NetZero; AltaVista) –Better navigation (GoTo.com; Google; AskJeeves; About.com) –Destination sites usurping portal functionality Maturation of the user and advertiser bases Portal disintermediation of commerce sites Broadband discontinuity

GBF?? –Winner takes all? Network effects Economies of scale Customer retention rates –Competitive risks –Customer life time value analysis –Funding analysis

Critical Factors Low barrier to entry Reliance on third party providers Inability to differentiate offerings –Commoditization? End results –Merger and consolidations –Winner take ALL! –Or ??