891: Business Partners Laura L. Leavitt Labor Relations & Human Resources Librarian Main Library – 3West AIM: lleavitt5968 September 6, 2006
Preliminary Matters Start early – really!Start early – really! Use proxy server to access resources remotely:Use proxy server to access resources remotely: Tech help: Tech help:
Starting Points Business Library Business Library Business Library Databases Business Library Databases Business Library Databases Business Library Databases
Company Info Factiva – description, financial data, newsFactiva – description, financial data, news Investext Plus – analyst reportsInvestext Plus – analyst reports MarketLine – detailed description including SWOT analysisMarketLine – detailed description including SWOT analysis Mergent Online – descriptions & company history, extensive financial dataMergent Online – descriptions & company history, extensive financial data
Industry Info Standard & Poor’s Industry Surveys (Ref HC S75)Standard & Poor’s Industry Surveys (Ref HC S75) Mergent OnlineMergent Online Investext Plus – analyst reportsInvestext Plus – analyst reports Trade Associations – use Associations Unlimited to identify the appropriate trade or professional associationTrade Associations – use Associations Unlimited to identify the appropriate trade or professional association
Market Research Mintel – online but can only use on campus – consumer profiles, discussion of advertising / marketing effortsMintel – online but can only use on campus – consumer profiles, discussion of advertising / marketing efforts GMID – international market researchGMID – international market research Snapshot Series – literally a snapshot of a given market at a given time – market size, market share, major players in a marketSnapshot Series – literally a snapshot of a given market at a given time – market size, market share, major players in a market
Marketing Strategy Encyclopedia of Major Marketing Campaigns (Ref HF 5837.E53)Encyclopedia of Major Marketing Campaigns (Ref HF 5837.E53) Major Marketing Campaigns Annual (Ref HF5837.M35)Major Marketing Campaigns Annual (Ref HF5837.M35) Ad$Summary (on Reserve)Ad$Summary (on Reserve) TableBase – market share & adv. expend.TableBase – market share & adv. expend. Encyclopedia of Consumer Brands (Ref HF )Encyclopedia of Consumer Brands (Ref HF )
Marketing Strategy A word of caution!!A word of caution!! Other sources to consider:Other sources to consider: –Annual Reports –10-k/ Proxy Statements (DEF 14) –CEO Interviews (WSJ Transcript) –Conference Calls –NYTimes Dealbook
Articles & News ABI/Inform Global – articles from trade & scholarly publicationsABI/Inform Global – articles from trade & scholarly publications Factiva – news & articles from business press (WSJ, FT, Barron’s,etc.)Factiva – news & articles from business press (WSJ, FT, Barron’s,etc.) LexisNexis Academic – news & articles from newspapers and magazines – legal and business press coveredLexisNexis Academic – news & articles from newspapers and magazines – legal and business press covered
Contact Info IM: lleavitt5968IM: lleavitt Phone: or x273Phone: or x273 Office: 3West Main LibraryOffice: 3West Main Library Office Hours in 431 SKH:Office Hours in 431 SKH: –Monday 10 –12 –Wednesday 2-4 –Thursday 11-1