Chapter Seven Case Study Three. Company Three Background –SBU Distributor –manufactures some hardware Distribution Channel Customer base Survival ?

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Presentation transcript:

Chapter Seven Case Study Three

Company Three Background –SBU Distributor –manufactures some hardware Distribution Channel Customer base Survival ?

Figure One Company C’s Market Share

E-Business Marketing Goal E-Commerce Business Intelligence CRM Supply Chain Management ERP Critical employee role Multiple customer “touch points” (communication avenues)

Company’s Communication Avenues and Actions

Value Bubble For each e-business component, how does the value bubble assist? Attract Engage Retain Learn Relate

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