GOWALLA STEPHANIE BROWN ABOUT GOWALLA Location-based social network Users 'check in' at Spots in their local vicinity Upon checking in, users may receive.

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Presentation transcript:

GOWALLA STEPHANIE BROWN

ABOUT GOWALLA Location-based social network Users 'check in' at Spots in their local vicinity Upon checking in, users may receive virtual "Items" as a bonus and these can be swapped or dropped at Spots Users become "Founders" of a spot by dropping an item there Gowalla also as promotional items linked to real- world prizes.

OLD TECHNOLOGY

HOW IT WORKS Spots Items Pins Trips Street team

Gowalla Badges

GOWALLA TEAMS UP WITH DISNEY

“QUOTES” FROM GOWALLA USERS “Your virtual passport and game to traveling” “An addictive virtual scavenger hunt! AWESOME!”

BUSINESS POTENTIAL Increase new business Increase awareness & traffic Gain exposure Greater favorable perceptions of the business Develop target market Customer service Feedback

THEREFORE…… Drive Revenue of Business

TARGET MARKET

TUTORIAL: HOW TO USE GOWALLA VIDEO

MY OPINION: THE NEXT FACEBOOK? Could be very successful if more cities & businesses join and are always adding new offers and promotions to keep customers engaged.

ANY QUESTIONS ABOUT GOWALLA? FEEL FREE TO CONTACT ME ON THANK YOU!

REFERENCES t/2010/12/the-latest-from-gowalla-is-worth-checking-out/1 /technology/2009/12/10/1210gowalla.html finally-out/ disney-parks-with-gowalla/