Innovation Group Event: Cocktails & Clouds 10 th November 2011

Windows Phone Microsoft confidential. 2 Update and Welcome Third Innovation Group Event Shared Success Nokia Coverage of Top Apps 20 Plus Top Apps in the Pipeline New Faces SoMo, Red Badger, iPrinciples, Metia, iPrincipals and iLInk Developer Devices Next Event: 19 th Jan 2012 Metro Design and UX Deep Dive Lbi Rave 24 th November Tickets available

Windows Phone Microsoft confidential. Agenda 3 Azure Workshop Depth Partner Support Internship Program Q & A Cocktail Workshop Food & Networking 3:00pm – 3:15pm: Update & Welcome, Steven Trew, Microsoft 3:15pm – 4:00pm: Azure Workshop, Eric Nelson, Microsoft & David Wynne, Red Badger 4:00pm – 4:15pm: Break 4:15pm – 4:45pm: Windows Phone Depth Partner Support Tom Eddings, Microsoft 4:45pm – 5:00pm: Student Internship Program Lars Lindstedt, Microsoft 5:00pm- 7:00pm: Cocktail Making Master Class

Windows Phone Microsoft confidential. Azure Workshop Eric Nelson, Microsoft David Wynne, Red Badger

Windows Phone Microsoft confidential. Agenda 5 What is the Windows Azure Platform? Using with Windows Phone 7 Storage Identity Communications Real World Example Next Steps

Windows Phone Microsoft confidential. Windows Azure Platform

Windows Phone Microsoft confidential. Windows Azure Platform… makes it easy and cost effective to run your applications and/or store your data inside Microsoft Data Centres using existing skills and integrate with your existing on-premise applications all accessible from a variety of devices

Windows Phone Microsoft confidential. Windows Azure Cloud Operating System

Windows Phone Microsoft confidential. SQL Azure Extending SQL Server to the Cloud

Windows Phone Microsoft confidential. Windows Azure AppFabric Building Block Services for developing connected applications

Windows Phone Microsoft confidential. With Worldwide Reach… North Central USA South Central USA Northern Europe Western Europe Eastern Asia Southeast Asia

Windows Phone Microsoft confidential. Devices and Windows Azure

Windows Phone Microsoft confidential. Why Device + Cloud? The cloud levels the playing field The cloud provides a larger pool of resources from which to pull The cloud provides a way to reach across device platforms

Windows Phone Microsoft confidential. Windows Azure Toolkits for Devices Easier for device developers to use Windows Azure Windows Phone: iOS: Android: Toolkits include: Native libraries (e.g..NET, Objective-C) Samples Project templates Documentation

Windows Phone Microsoft confidential. Storage

Windows Phone Microsoft confidential. Storage: What are our options? Windows Azure Tables Non-relational structured storage Massive scale-out OData Windows Azure Blobs Big files REST Windows Azure Queues Persistent Async Messaging Enqueue, Dequeue

Windows Phone Microsoft confidential. Storage: What are our options? SQL Azure Relational database Highly available Managed for you as a service

Windows Phone Microsoft confidential. Storage Example: SQL Azure Client sends request to proxy Proxy makes SQL call against SQL Azure SQL Azure returns a response Proxy returns response to device Web Role (1) (2) (3) (4)

Windows Phone Microsoft confidential. Identity

Windows Phone Microsoft confidential. Identity: What are the options? Create your own Username + password, token, etc. ASP.NET Membership Providers Use a single existing identity system Live Id, Facebook, etc. Develop directly against IdP protocol Outsource identity management Access Control Service

Windows Phone Microsoft confidential. Access Control Service

Windows Phone Microsoft confidential. Communications

Windows Phone Microsoft confidential. Communications Two forms of communication with devices Device-initiated Cloud-initiated

Windows Phone Microsoft confidential. Communications: Cloud-initiated Push Notifications Single connection between the device and the notification service Bandwidth and battery-friendly No guarantee of delivery

Windows Phone Microsoft confidential. Real World Example

Windows Phone Microsoft confidential. David Wynne Co-Founder &

Windows Phone Microsoft confidential. +

#1 Premium Twitter Client Source: Distomo Monitor, November 2011

Windows Phone Microsoft confidential. Why Azure?  Visual Studio  Scale with growth  Write once  Azure Table Service  Millions of transactions a month

Windows Phone Microsoft confidential. Architecture Azure Table Service REST API Configuration Consumer Monitoring Service Message Consumer Configuration Queue MSPN Messages Queue Tile Service

Windows Phone Microsoft confidential. Insights  Design to Scale  Logical Roles vs. Physical Roles  Logging  Concurrency

Windows Phone Microsoft confidential.

Windows Phone Microsoft confidential. Next Steps All links at

Windows Phone Microsoft confidential. Break