We Practice What We Teach

Public Web Site Outages Web Servers SQL Server SQL Server SQL Server SQL Server SQL Server SQL Server SQL Server SQL Server

We Practice What We Teach Strategic Web Plan

We Practice What We Teach Strategic Web Plan CMS implementation New mcw.edu and InfoScope designs ~70% College participation CMS upgrade and migration Information Architecture effort New mcw.edu and InfoScope designs ~95% College participation (tentative) CMS upgrade (in-place) CMS upgrade (in-place) Design enhancements (in-place)Design enhancements (in-place) Stakeholder & Constituent enhancementsStakeholder & Constituent enhancements

We Practice What We Teach mcw.edu and InfoScope history

We Practice What We Teach Theme: MCW.EDU is the mission-critical web site through which the College, as the focal point of an academic medical center, is a resource for the communities of Wisconsin and beyond. InfoScope Mission statement: InfoScope is a primary communication tool for internal MCW faculty and staff. Major Goals: The College’s web sites will be:Major Goals: The College’s web sites will be: 1.Aligned to Mission and Audience 2.Connected to institutional (business) goals 3.Measureable Strategic Web Plan

We Practice What We Teach Major Goals: The web site will be 1. Aligned to Mission and Audience: Education Research Patient Care ( Web traffic for Patient Care content will be directed to healthcare partners when possible) Community Health 2. Connected to institutional (business) goals: Student Recruitment Employee Recruitment Faculty/Physician Promotion and Patient attraction Academic, Medical and Research Center promotion Philanthropy 3. Measureable: Performance Measures and Reporting Quality (Accuracy, Relevance) Usability/Customer Satisfaction ROI - Return on Investment and Analytics Best Practices, Auditing and Rubric tools Strategic Web Plan

We Practice What We Teach Design & Enhancements – stakeholder committees –InfoScope updates –Mission/Constituent templates –Micro-site service lines –Engagement features –CMS & Infrastructure Content Development – CMS Users Group Marketing & Social Media - Consultant Engagement, Analytics/Measurement – Web team Hardware/Infrastructure – Web team Strategic Web Plan

We Practice What We Teach Tentative Timeline: April Web Council and Committees re-formed May Stakeholder meetings on InfoScope, CMS Features June Stakeholder meetings on Content, Public Design July CMS Planned Upgrades Aug CMS Planned Upgrades Sept Drafts submitted to Stakeholder committees Oct Revised Drafts completed Nov Drafts submitted to Web Council Dec Plan submitted to College Leadership July, 2011 – New plan begins Web Plan Drafting

We Practice What We Teach Mcw.edu traffic analytics YearPage ViewsVisitorsWisconsin VisitsVisitor Engagement Ŧ 2000/ ,654,0003,718,000 Not tracked 2001/ ,650,0003,690,000 Not tracked 2002/ ,051,0004,689,000 Not tracked 2003/ ,058,0983,969,000 Not tracked 2004/ ,283,0003,873,000 Not tracked 2005/ ,091,4264,222,000 Not tracked 2006/ ,888,0004,252,000 Not tracked.03% Ŧ 2007/2008* 10,489,0004,086,0001,200,000.04% Ŧ 2008/2009 6,770,0002,661,0001,246,0002.6% Ŧ 2009/2010 (to date) 5,311,4762,259,5851,020,6532.8% Ŧ * Google Analytics implemented mid-year 2007/2008 Ŧ Engagement percentage generated by dividing online activities/visitors

We Practice What We Teach Alumni Association – Newsletter Engagement Features Implemented Repurposed and new content SEO efforts Intra-site promotion Engagement features Repurposed and new content SEO efforts Intra-site promotion Engagement features

We Practice What We Teach