Mary Coulter Team 2 Marsha Swink Jonathon Mclaurin Paul Shirley

 Includes ◦ Vision/Mission Statement ◦ Goals ◦ Policies & Values ◦ Current Corporate & Competitive Strategies

Industry EnvironmentGeneral Environment ◦ Opportunities and Threats  Current Rivalry  Potential Entrants  Bargaining Power of Buyers  Bargaining Power of Suppliers  Substitutes ◦ Opportunities and Threats  Economic  Demographics  Socio-cultural  Political/Legal  Technological

 Strengths & Weaknesses ◦ Strategic Managers ◦ Corporate Structure ◦ Corporate Culture ◦ Productions/Operations ◦ Marketing Strengths ◦ R&D ◦ Human Resource Management ◦ Information Systems

 Financial Ratios ◦ Liquidity ◦ Leverage ◦ Activity ◦ Profitability

 Corporate Analysis is Essential to Company Growth  Just Do It

 Executive Summary ◦ Mission Statement  To Continually provide our members with quality goods and services at the lowest possible prices in order to achieve our mission we will conduct our business with the following Code of Ethics in mind: 1.Obey the Law 2.Take Care of Our Members 3.Take Care of Our Employees 4.Respect Our Vendors 5.Reward Our Shareholders

 External Analysis ◦ Industry Environment  Substitute Product Opportunities  None Found  Substitute Product Threats  Consumers can buy products at grocery stores or convenient stores ◦ General Environment  Technological Opportunities  Membership card tracking  Partnership with American Express  Technological Threats  None Found

 Internal Analysis ◦ Corporate Structure Strengths  Diversity in brands  Private label ◦ Corporate Structure Weaknesses  Product Diversity in geographical locations versus our business model

 Financial Analysis ◦ Z-Score = 4.67  Well above the low probability of bankruptcy value of 2.99 ◦ Current Ratio = 1.2