AMD 50x15 Initiative Dan Shine Marketing Director Russian Economic Forum London April 11, 2005

6/14/2015Russian Economic Forum – Dan Shine 2 AMD Overview A leading global supplier of innovative semiconductor solutions for the personal and enterprise computing, communications and consumer electronic markets Founded: 1969 Headquarters: Sunnyvale, California Employees: 15,800 worldwide Sales Mix: 78% international 2004 Revenue: $5 billion 2004 Q4 Revenue: $1.26 billion Flash Memory: $504 million Microprocessors:$730 million Other: $30 million

6/14/2015Russian Economic Forum – Dan Shine 3 AMD Leadership Opportunities Establish MirrorBit ™ technology as the next industry standard in Flash memory Lead the industry to pervasive 64-bit computing Enable a new global population of tech-capable consumers x15 50x15

6/14/2015Russian Economic Forum – Dan Shine 4 Customers are at the center of everything we do Our Philosophy: Customer-Centric Innovation Evolve beyond products and technologies to solutions Expand connections with customers, partners and end users Enable meaningful customer differentiation at ever-declining costs

6/14/2015Russian Economic Forum – Dan Shine 5 Enabling a New Global Population of Tech-Capable Consumers Deliver affordable, accessible Internet connectivity and computing capabilities to 50% of the world’s population by the year % of the world’s population does not have Internet access due to affordability and infrastructure constraints. This presents a huge opportunity for AMD to address the needs of billions of people around the world Empowering a new, global generation of tech-enabled citizens

6/14/2015Russian Economic Forum – Dan Shine 6 AMD’s 50x15 Initiative Principles for Success Good Business Create economic opportunities Change the World Accessible hardware platform Simple, Accessible, Empowering technology Customer-centric focused “Geo-sensitive” approach Targeted solutions for high-growth markets Partnering with governments, mfgs., distribution & financial institutions Integrated, end-to-end ecosystem More than technology alone Includes packaging, distribution, service, support and microfinancing

6/14/2015Russian Economic Forum – Dan Shine 7 “How will the world communicate in 10 Years?” Easily send even if you can’t type or spell Instant message (IM) with someone who doesn’t speak your language Know children who currently have never heard of “long distance” or even “phone number” Never have to relearn an interface. It will adapt to you. In 10 Years You will...

6/14/2015Russian Economic Forum – Dan Shine 8 “What will the world use to communicate in 10 Years?” “Disposable” Voice-based computers and wireless phones without a display or keyboard Solar-powered “laptops” connected to Local Village uplinks to the world Universal translators in every conceivable application, from note- taking to navigation, reading to romance Small, foldable displays with gigabytes of memory and wireless built-in, constantly recording high definition educational, governmental, political, and entertainment-oriented content In 10 Years You’ll Use…

6/14/2015Russian Economic Forum – Dan Shine 9 How we started… Launched 50x15 Initiative in January 2004 at the World Economic Forum (WEF) annual meeting Launched Personal Internet Communicator (PIC) in India in October 2004, The Caribbean in December 2004: First proof point of 50x15

6/14/2015Russian Economic Forum – Dan Shine 10 Personal Internet Communicator A New Product Category PIC is an affordable consumer device designed to provide managed Internet access for people in global, high- growth markets. The PIC is designed to be high- quality, affordable and easy to use for first-time technology users. Complete, User-Friendly Solution The PIC offers a suite of productivity tools that enables improved communications and opportunities for furthering education.