Creative Industries and the Pécs2010 European Capital of Culture project Tamás Szalay European Capital of Culture Pécs2010 Cultural Director

Creative Industries and the Pécs2010 European Capital of Culture project Structural change One main aim of the ECoC: Structural change, making a culture based economy stronger Infrastructural investments in the framework of the ECoC: 140 million EURO 90% EU financial support from EU development funds

Creative Industries and the Pécs2010 European Capital of Culture project 5 ECoC development projects: Zsolnay Cultural Quarter Conference and Concert Centre South Transdanubian Regional Library and Knowledge Centre Reconstruction of Museum street, Grand exhibition space Revival of public spaces and parks

Creative Industries and the Pécs2010 European Capital of Culture project Other workplace creating initiations within the ECoC Regional Labour Centre: 150 new workplaces South Transdanubian Regional Development Agency: regional developments related to the ECoC Cultural institution development in 6 cities, 3 billion HUF budget

Creative Industries and the Pécs2010 European Capital of Culture project Motorway between Pécs and Budapest Private sector motivating effect of the ECoC title: Hotel investments in Pécs: cca. 130 new rooms Quickening international relations, greater national and international attention 3900 national, 820 international articles Gewinn Magazine (Austria): Pécs, Essen and Istanbul among the 20 most desired touristic targets.

Creative Industries and the Pécs2010 European Capital of Culture project Touristic effect of the project Number of Austrian tourists at the end of 2009 rose by 200% The number of foreign guests rose by 20% In March the number of tourists rose by 46%, the number of nights spent in Pécs by tourists rose by 34% compared to the first quarter of 2009 Number of nights spent in Pécs by tourists: in 2005: 1.2; today: 2.2

Creative Industries and the Pécs2010 European Capital of Culture project Direct effects of the project on the creative industry Around 300 projects between , 320 projects in 2010 During the organisation of the project creative materials have been made in every case from the project budget mainly by the involvement of local creative studios

Creative Industries and the Pécs2010 European Capital of Culture project Central communications and marketing budget of the ECoC: around 6 million EUR According to the operative public procurement law: national, open public procurement Involving local creative agencies and printing houses: not directly, sometimes as subcontractors.

Creative Industries and the Pécs2010 European Capital of Culture project Long-term economy related effects Stronger international regional cooperation related to the ECoC: European Grouping of Territorial Cooperation Together with the Xiamen (China) Cultural Industry Fair Pécs is planning the foundation of an international cultural industry expo