How Technological Evolutions Affect the News Media Chia-Chi Claire Lin.

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Presentation transcript:

How Technological Evolutions Affect the News Media Chia-Chi Claire Lin

Objective The consequence of technological evolution in news media depend on their characteristics How old media change to adjust the new technologies? – Channel – Content or Coverage – Editorial style – Marketing

Past What has been the impact of TV news on newspapers? – the effects of television on newspaper circulation – the relation of newspaper content to advertising and circulation – the competition between these two media outlets

Past Primary source of news – From newspaper to TV Why? – No “new” news in newspaper anymore – Fresh on TV ↔ Dated in newspaper

Past Adjustment – Cut the price – Strengthen the quality of content – Trace the TV logs – Sell more Advertisement

Past ( Case Study– USA Today ) History & Introduction – National newspaper from 1982 – Around everywhere – It was designed specifically for the television generation Who is the target?

Past ( Case Study– USA Today ) Strategy of Marketing – Coin box = Television set – Shorten coverage – Plenty use of color and picture → catch audience’s attention – More space for national news – Weather & Sports secession

Past ( Case Study– USA Today ) Short, simple and no in-depth writing → Fail in the market ?

Present What has been the impact of the Web on newspapers & TV news? – they have experienced a decline in customers – a new method in the newsroom – reach more audience

Present Primary source of news – TV still hold the domination BUT has decreased – People shift their preference when consuming the news Why? – Flexible time and use – Both advantage from TV & Newspaper – Easy access

Present Adjustment – Development of mainstream media news sites – Integration between media – Familiar with variety of platform – New publishing pattern→ 24X7 publishing – News content

Future What from will news take via the computer instead of TV or newspaper? – Growth in online only publication – emergence of blogs as news source

Future Why blogs popular? – easy-to-create & low-cost – a broad range of information – informal writing style – higher band-width Internet access

Future How blog threaten the news media? – Speed (quickly posting) – updating frequently (keep stories new) – more angels (linking to other Web sites) – inside story (no outside pressure)

Conclusion More convenient for publisher & audience For audience→ Varity choice of news media For publisher→ efficient in their work New media replace the old media?

Questions?