Chapter 9 Emerging Trends and Technologies: Business, People, and Technology Tomorrow Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
STUDENT LEARNING OUTCOMES 1. Describe emerging trends and technologies that will impact the changing Internet. 2. Describe emerging technologies for physiological interaction with technology. 3. Describe emerging trends of Near Field Communication, Bluetooth, Wifi, cell phones, and RFID. 4. Define and describe emerging “pure” technologies that will impact the future. 9-2
TV PROGRAMMING GOES MOBILE The television is like many things in our society It is an essential and fundamental part of it So much so that it’s going mobile, just like telephones and access to the Internet 9-3
TV PROGRAMMING GOES MOBILE The technology is called “sling” It’s embedded into a set-top receiver Sling can then transfer your incoming television programming to your cell phone, computer, etc 9-4
TV PROGRAMMING GOES MOBILE 1. Do you personally want to have your television programming mobile? 2. What will happen to other technologies like TiVo which allow you to record television programming for later watching? 3. What else in your personal life do you want to be mobile and with you wherever you are? 9-5
INTRODUCTION Technological changes will be unbelievable You need to focus on how they will change your personal and business life Don’t get caught up in only the technology itself 9-6
INTRODUCTION 9-7
CHAPTER ORGANIZATION 1. The Changing Internet Learning Outcome #1 2. Physiological Interaction Learning Outcome #2 3. The Wireless Arena Learning Outcome #3 4. Pure Technology Learning Outcome #4 9-8
THE CHANGING INTERNET Software-as-a-service (SaaS) Push, not pull, technologies and personalization F2b2C Voice over Internet Protocol (VoIP) Web
Software-as-a-Service Software-as-a-service (SaaS) 9-10
Software-as-a-Service Application service provider (ASP) 9-11
Software-as-a-Service 9-12
Push, Not Pull, Technologies and Personalization We live in a “pull” environment Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile 9-13
Push, Not Pull, Technologies and Personalization This isn’t spam or mass Businesses will know so much about you that they can tailor and customize offerings 9-14
Push, Not Pull, Technologies and Personalization 9-15
F2b2C New e-commerce business model F2b2C, Factory-to-business-to-Consumer, 9-16
F2b2C The business (small f) is only an intermediary between the consumer (capital C) and the factory (capital F) A form of disintermediation Disintermediation 9-17
Voice over Internet Protocol (VoIP) Voice over Internet Protocol (VoIP) 9-18
Web 2.0 Web
Web 2.0 Wiki Enables crowdsourcing, Social networking site 9-20
Web 2.0 Blog RSS feed Podcasting 9-21
PHYSIOLOGICAL INTERACTION Now, you use keyboards, mice, and the like These are physical interfaces Physiological interfaces will actually capture and use your real body characteristics 9-22
Automatic Speech Recognition Automatic speech recognition (ASR) 9-23
ASR 3 Step Process Feature analysis Pattern classification Language processing 9-24
Virtual Reality Virtual reality Uses 3 unique devices 9-25
Virtual Reality Devices Glove Headset (head-mounted display) 9-26
Virtual Reality Applications Matsushita – design your own virtual kitchen Volvo – demonstrate car safety features Airlines – train pilots for adverse weather conditions Motorola – train assembly line workers Health care – train doctors in surgery on virtual cadavers 9-27
Cave Automatic Virtual Environment Cave automatic virtual environment (CAVE) These are holographic devices Holographic device 9-28
Cave Automatic Virtual Environment 9-29
Cave Automatic Virtual Environment Visit friends and family without getting on an airplane Customer service – the agent will appear next to you when you make a call The possibilities are limitless 9-30
Haptic Interfaces Haptic interface 9-31
Biometrics Biometrics 9-32
Custom Clothes with Biometrics 9-33
Biometric Security Best security is 3-step
Integrating Biometrics with Transaction Processing TPS Biometric processing system 9-35
Integrating Biometrics with Transaction Processing 9-36
Integrating Biometrics with Transaction Processing Is this ethical? Can banks use ATMs and determine if you’ve been drinking? How will businesses of the future use biometric information? Ethically? Or otherwise? 9-37
Other Biometric Devices Biochip Implant chip Facial recognition software 9-38
THE WIRELESS ARENA Provides tremendous mobility Will dramatically change everything Bluetooth WiFi The next generation of cell phone technology RFID 9-39
Next Generation Cell Phones 9-40
Next Generation Cell Phones Mobisodes 9-41
Next Generation Cell Phones There is a downside 9-42
RFID RFID (radio frequency identification) 9-43
RFID Common RFID is passive No battery power Antenna absorbs radio waves and stores as energy When enough energy is stored, the chip is “jolted” to life and information transmissions occur 9-44
RFID 9-45
RFID Applications Exxon/Mobil Speedpass – wave key ring at reader instead of swiping card Anti-theft car keys Library book tracking (the Vatican does it) Livestock tracking Supply chain – most applications are here Passports – coming to the U.S. in
RFID Future Each and every product with have an RFID (EPC) Uniquely identifies each product 9-47
PURE TECHNOLOGIES Many will have broad applications in numerous areas Nanotechnology Multistate CPUs Holographic storage devices 9-48
Nanotechnology Nanotechnology 9-49
Multi-State CPUs Right now, CPUs are binary-state (0 and 1) Multi-state CPU 9-50
Holographic Storage Devices Holographic storage device 9-51
MOST IMPORTANT CONSIDERATIONS The necessity of technology Closing the great digital divide Technology for the betterment of society Exchanging privacy for convenience Ethics, ethics, ethics 9-52
The Necessity of Technology 9-53
Closing the Great Digital Divide 9-54
Technology for the Betterment of Society 9-55
Exchanging Privacy for Convenience 9-56
Ethics, Ethics, Ethics 9-57