Digital Printing for Washington State University

Impact of the web New trends in print communications - multiple priorities - immediate distribution - custom messaging “Versioned” printing Advance copies Shrinking lead times Why Digital?

Short Run Trends More targeted communications More current information More custom information Broader array of collateral

A New Tool Technology provides another way of doing our work, but doesn’t necessarily replace current methods.

Current Publishing Resources Heidelberg 40” SORS Offset Press Heidelberg 28” SM74 Offset Press Heidelberg 25” MOZP Offset Press Heidelberg Quickmaster Offset Press Hamada Offset Press HP Indigo 3050 Full Color Digital Press Toshiba 311C Color Copier Xerox Color Series 50 Color Copier Micropress TR Document Management System

HP Indigo 3050 Full Color Offset Quality Intense color saturation No drying time Wide range of paper stocks Up to 12 x 18 sheet size Single pass duplex Fast. Flexible. Responsive.

Applications Posters Brochures Event collateral Postcards Tickets, passes, labels Quick, Quality Color Short runs with tight deadlines Average run length is

Summer Undergraduate Research Experience Special Promotional Opportunity 100 copies, 4/4 12 x 18 80# matte cover Printing Cost $205 Turn time - 1day

Undergraduate Search Piece Focus Group Testing 50 copies, 4/4 12 x 18 80# coated cover Printing Cost $175 Turn time - 1day

Women & Leadership Promotional Flier Time Constraints 2000 copies, 2/0 8 ½ x 11 60# coated text Printing Cost $460 Turn time - 1day

How does Digital differ from Offset? Does not use negative film Does not use plate material Fewer passes through the press No drying time required Proofing process

What About Quality? Excellent saturation Rich blacks Excellent color Rivals sheet-fed offset

How Much Does it Cost? More economical for short run 4-color Not always cheaper, but always faster Always estimate for the most cost effective printing method

University Publishing’s B E N E F I T S Integration with WSU’s Strategic Plan WSU Brand Knowledge of WSU Programs and Goals State of the Art Technology Full Service Publishing Facility Broad Resource Base Experienced Technical Operators Knowledgeable Staff

University Publishing’s V A L U E S Quality Consistency Timeliness Reliability Effective Solutions

For More Information... Steve Rigby Denise Pressnall Or your publications coordinator