MSIT 588 FALL 2005 Web Design Project December 15 th, 2005 Gavin Worden

Introduction Why Web Design for SuperPhonic Productions? About SuperPhonic Productions: The mission of SuperPhonic Productions is to provide budget conscious San Diego songwriters and solo musicians with a creative, supportive, and comfortable environment in which to develop, record, and produce their music projects.

Purpose Type of Site: The site is a business to consumer brochure site consisting of the following pages: home, about, services, downloads, & contact. Current Site: Currently, SuperPhonic productions does not have a website. Company Description: The mission of SuperPhonic Productions is to provide budget conscious San Diego songwriters and solo musicians with a creative, supportive, and comfortable environment in which to develop, record, and produce their music projects. The site will provide a marketing platform to reach the company’s target market, as well as a music distribution channel for the company’s clients.

Target Market Analysis Budget Conscious: Song Writers – need to hear their ideas in full form. Solo Musicians – need a demo to book a show. Small Groups – need a demo or a commercial product.

Competitor Analysis There are MANY Pro and small project studios that exist in the San Diego area. Most small project studios do NOT have a web presence. Here are some examples websites from the competition:

Design Design intended to be clean, easily readable, well organized, with simple flat navigation – to showcase the strengths of SuperPhonic Productions. Tools Used: Dreamweaver MX Fireworks MX

Testing User Interface Testing will be performed on university campuses using print-outs of the pages and the combination of scale based attribute rating form and free written comments.

Marketing / Hosting Domain Name Reserved: Hosting at Aplus.net – Solo XR Unix Plan = $120/year Many robust features including: 2GB storage 50GB data transfer 3 free MySQL DB’s a robust web based control panel Search Engine Optimization via Aplus Marketing Services

Conclusion Design Challenges “I am NOT a graphic designer…” Lessons Learned Steep learning curve for advanced design techniques

MSIT 588 FALL 2005 Web Design Project December 20 th, 2005 Gavin Worden