Adbusters. Adbusters www.adbusters.org Based in Vancouver, British Columbia, Canada, Adbusters is a not-for-profit, reader-supported, 85,000-circulation.

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Presentation transcript:

Adbusters

Adbusters Based in Vancouver, British Columbia, Canada, Adbusters is a not-for-profit, reader-supported, 85,000-circulation magazine concerned about the erosion of our physical and cultural environments by commercial forces. Our work has been embraced by organizations like Friends of the Earth and Greenpeace, has been featured on MTV and PBS, in the Wall Street Journal and Wired, and in hundreds of other newspapers, magazines, and television and radio shows around the world.

Adbusters - Goals “We are a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age. Our aim is to topple existing power structures and forge a major shift in the way we will live in the 21st century. “

Adbusters - Methods Anti-Consumer sentiments Magazine Creative Marketing schemes Creative campaigns –Turn off your TV week –Buy Nothing Day –Reclaim Urban Space –Oil boycotts

New American Dream Merck Family Fund Conference Academics, gov.officials, environmentalists - Focused on urgent need to reduce consumption NAD was created and launched

New American Dream - Goals The Center for a New American Dream helps Americans consume responsibly to protect the environment, enhance quality of life and promote social justice

New American Dream - Methods KIDS AND COMMERCIALISM Tips for Parenting in a Commercial Culture SUSTAINABLE PURCHASING: environmentally preferable procurement SIMPLIFY THE HOLIDAYS: Media campaign FAITH BASED PROGRAMS

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