Using Geographic Information Systems to Create Meaningful Institutional Data and Analysis

Authors Tara R. Warne, Associate Research Analyst Institutional Research & Planning Chris Barnett, Co-Director Center for Agricultural, Resource and Environmental Systems Mardy Eimers, Director Institutional Research & Planning University of Missouri

Overview District Data Sheet Project –Background –Data Selection and Gathering –End Products and Use GIS Software –Description –Demonstration Other Applications and Limitations

District Data Sheet Project Background –Interdisciplinary Research Team –Sheets for each county and legislative district –Accessible information highlighting the contributions of the university to the state

Data Selection and Gathering Gaining buy in from system and campus level leadership Deciding on high impact data User friendly data and formatting

Data Sources 20 data sources –Alumni/development, student information, financial aid, campus event calendars –Finance, human resources, facilities –Extension, research, tech transfer, research groups –Health care, professional schools, federal government

End Products and Use Two page data sheet –Front page: small map and district specific information –Back page: largely statewide information –Where possible data were broken out by campus Examples of use Response has been overwhelmingly positive

District Data Sheet Project

GIS and Internet Mapping A Geographic Information System (GIS) is “a computer- based system for capture, storage, retrieval, analysis and display of spatial (locationally- defined) data." (The National Science Foundation)

GIS and Internet Mapping GIS data are –Organized into “layers”, or groupings of data of a common type (i.e. soils, roads, fire hydrants). –Typically include spatial (map) and tabular (text) data –Spatially referenced, allowing maps to overlay –Often require GIS-based software

In-house GIS/Geocoding GIS Software –Up to $20,000 (before educational discounts) Trained Staff Standard Windows-based PC –Large hard drive / back up capabilities

Out-Sourced Geocoding Services Prices vary based on volume and desired output Examples: –Tele Atlas $500 membership + $10 - $20 per 1,000 records –GIS Dynamics $15 - $25 per 1,000 records –Spatial Insights, Inc $10 - $25 per 1,000 records

Limitations Quality of the address information Slight urban bias due to less detailed mapping of rural addresses Format/purpose limits the kinds of information presented IRB/HIPAA considerations Data ownership Establishing face validity

Other GIS Applications Mapping enrollment patterns –Targeted recruiting Mapping alumni donations Mapping alumni for career services –Advisors –Economic development

Questions Questions and Comments? Thoughts on other applications?

Contact Tara Warne(573) Chris Barnett (573) Mardy Eimers (573)