Working Group on maximising the potential of Cultural and Creative Industries, in particular that of SMEs Fernando FREIRE DE SOUSA Seminar “ Creativity, Culture and Innovation – looking for new links” Brussels, 9 September 2010

The European Council recognized "the importance of the cultural and creative sectors in the frame of the Lisbon Agenda, as well as the need to reinforce [their] potential (…), in particularly as far as SMEs are concerned" The European Parliament called on the Commission "to clarify what constitutes the European vision of culture, creativity and innovation and to elaborate political measures (…) in order to develop European creative industries, incorporating these in a genuine European strategy for culture" 1. Background (i)

Cultural Affairs Committee 1. Background (ii)

10 plenary meetings (22 to 25 member states) - 17th April 2008 (Brussels) - 02nd July 2008 (Brussels) - 12th September 2008 (Brussels) - 01st October 2008 (Paris) - 13th March 2009 (Brussels) - 30th June 2009 (Brussels) - 12th November 2009 (Brussels) - 08th February 2010 (Brussels) - 13th April 2010 (Brussels) -03rd June 2010 (Brussels) Milestones Expert Presentations 2. Questionnaire of good/bad practices at national/pan-national levels 3. Case Studies submitted (104) (wide variety of topics) 4. Sub-Groups (4 themes) 5. Preliminary Report (November 2009) 6. External Experts Comments 7. Draft Report (April 2010) 8. Final Report (June 2010) (27 policy recommendations) OMC Expert Working Group on maximising the potential of Cultural and Creative Industries, in particular that of SMEs Aims  to identify and share best practices  to suggest recommendations for concrete actions at national or European levels 1. Background (iii)

CONTENT How to improve the quality of cultural products and content? CONTEXT How to connect culture as a source of innovation for the economy and society? USE AND RE-USE How to stimulate and facilitate new forms of creativity? METHOD How to stimulate and facilitate small and medium sized enterprises? 4 Sub-Groups 1. Background (iv)

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. Basic Framework for Policy  Strategic Agenda (8 broad lines, 27 action areas) 2. Recommendations (i) EU level  Operational Agenda (9 priorities)

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. Strategic Agenda 2. Recommendations (ii)

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. 1. POLITICAL AWARENESS AND SENSIBILITY Mapping and Creative Programmes Foster interaction between Countries, Ministries and EU-DG’s Better European funding for CCIs 2. PRECONDITIONS: CULTURE, EDUCATION AND COMMUNICATION Use best practices and statistics to demonstrate the importance and economic value of the CCIs Talent recognition, education programs and competences 3. ENVIRONMENTAL CONDITIONS Promote entrepreneurship Foster incubation Encourage public and private partnership (PPP) initiatives, including with other business lines Promote digital infrastructure: free wireless, broadband, open standards Improve the living and working conditions of workers in the CCIs: social welfare, insurance and pensions, taxation and remuneration 2. Recommendations (ii-a) Strategic Agenda

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. 4. BUSINESS SKILLS, FINANCING AND INFRASTRUCTURES Training, management skills acquirement and ongoing business monitoring and mentoring Access to finance: development of financial mechanisms and venture capital funds Better infrastructure (physical and virtual) for the production, distribution and consumption of creativity 5. NEW BUSINESS MODELS, NEWORKS AND CLUSTERS Value intangible assets and enable new business models Foster the technological and legal basis that enables new business models, promote the use of Creative Commons licenses for intellectual property Digitalisation of cultural heritage and copyright issues and policy Develop networks and clustering: towards a creative cluster strategy Strategic Agenda 2. Recommendations (ii-b)

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. 6. LINKAGES BETWEEN CREATIVITY AND INNOVATION Organize knowledge transfer networks – CCIs as new “network industries”? Support connections between creativity and technology: from awareness to facilitation Non technological-driven innovation, service innovation and user-driven innovation Incite business to employ creative people and artists (vouchers issue) 7. LINKAGES TO OTHER SECTORS AND SOCIAL GOODS Regeneration of places (e.g. industrial towns) Cultural tourism Education and lifelong learning Local and regional development projects 8. EUROPEAN AND INTERNATIONAL DIMENSIONS Protect and promote cultural diversity and intercultural dialogue Support exports and internationalisation, thus including CCIs as a significant component of EU competitiveness profile 2. Recommendations (ii-c) Strategic Agenda

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. Operational Agenda  Access to finance: development of financial mechanisms and venture capital funds  Raise general awareness about the importance and economic value of the CCIs  Better European funding for CCIs  Digitalisation of cultural heritage and copyright issues and policy  Talent recognition, education programmes and competences  Foster incubation  Foster the technological and legal basis that enables new business models, promote the use of Creative Commons licenses for intellectual property  Develop networks and clustering: towards a creative cluster strategy  Support exports and internationalisation, thus including CCIs as a significant component of EU competitiveness profile 2. Recommendations (iii)

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. Operational Agenda  Access to finance: development of financial mechanisms and venture capital funds  Better European funding for CCIs 2. Recommendations (iii-a) Financial skills and mechanisms

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level.  Raise general awareness about the importance and economic value of the CCIs 2. Recommendations (iii-b) Awareness Operational Agenda

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level.  Talent recognition, education programmes and competences 2. Recommendations (iii-c) Education & competences Operational Agenda

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level.  Digitalisation of cultural heritage and copyright issues and policy  Foster incubation  Foster the technological and legal basis that enables new business models, promote the use of Creative Commons licenses for intellectual property  Develop networks and clustering: towards a creative cluster strategy 2. Recommendations (iii-d) Copyright & new business models Operational Agenda

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level.  Support exports and internationalisation, thus including CCIs as a significant component of EU competitiveness profile 2. Recommendations (iii-e) Competitiveness Operational Agenda

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. Operational Agenda  Drivers Financial skills and mechanisms Awareness Education & competences Competitiveness Copyright & new business models “a commercial bank lends only on the strenght of the past, I want money to do things that have never been done before” (Georges Doriot) 2. Recommendations (iv)

“For many years, we concentrated on the economic side. But if you want the economic side to flourish, you need more entrepreneurs, you need more creativity. So, you must also look at the arts. The two must go together.” Singapore Prime Minister 3. Concluding remarks (i)

Aims: 1. learning by discussing and bringing back home some good practices from other countries; 2. extracting a set of recommendations with a more general bearing, that would be addressed at Community level or at national level. A great diversity of innovation drivers exist and emerge in different countries and sectors, but the pivotal role of creativity in processes of technological and non technological innovation (focused on scientific research, markets, business, marketing products and creative services) has to be recognised. Walter Santagata (“Libro Bianco sulla Creativity”, 2007) suggests the significance of emphasizing the focus of creativity on the “world of material culture” (i.e. the set of goods and services which man has produced since the dawn of humanity to modify his relationship with nature and society as it developed). In this sense, the real impact of CCIs goes largely beyond its consideration in terms of markets and businesses and highlights the CCIs great importance for “social quality” (“the extent to which people can participate in social, economic and cultural life and in the development of their communities in conditions, which improve well-being and individual potential”). 3. Concluding remarks (ii)

3. Concluding remarks (iii)

Fernando FREIRE DE SOUSA