Polling/Surveys Lisa Harrison: Chapter 3. Surveys Useful for Gathering Five (5) Types of Information (41) Facts: age, income, etc. Perceptions: What people.

Slides:

Advertisements

Similar presentations

What is Public Opinion? Public opinion can be described as those attitudes held by a significant number of people on matters of government and politics.

Advertisements

SEM A – Marketing Information Management

2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

Chapter 8: Mass Media and Public Opinion Section 2

Survey Interviews Chapter 6. Recording answers Wording crucial “How do you feel about fee increases?” Variety of answers “Are you for, against, or have.

4 Conducting Marketing Research 1. What is Marketing Research? Marketing research is the systematic design, collection, analysis, and reporting of data.

Qualitative Methods Lisa Harrison: Chapter 5. Qualitative and Quantitative (74) Quantitative: Focuses on the analysis of numerical data (statistics, polling),

Quantitative Research (14) Lisa Harrison: Chapter 2.

Descriptive Research Survey Research Methods Public opinion polls Census surveys Developmental Surveys.

CHAPTER 7 ASKING PEOPLE ABOUT THEMSELVES SURVEY RESEARCH.

Quantitative Research (14) Lisa Harrison: Chapter 2.

Survey Research Definition Importance of

Research Design. Main Tasks of Research Design Specifying what you want to find out: this involves explaining the concepts you are interested in and how.

The Research Process. Purposes of Research  Exploration gaining some familiarity with a topic, discovering some of its main dimensions, and possibly.

Market Research Chapter 9. What is Market Research? “The process of planning, collecting, and analyzing data relevant to a marketing decision.” “The process.

What is an Opinion Survey or Poll?

Exploring Marketing Research Chapter 9 Survey Research: An Overview Dr. Werner R. Murhadi

DR. DAWNE MARTIN MKTG 241 FEB. 15, 2011 Marketing Research.

Chapter Five: Nonexperimental Methods II: Ex Post Facto Studies, Surveys and Questionnaires, Sampling and Basic Research Strategies.

CHAPTER FIVE (Part II) Sampling and Survey Research.

Survey Research By/ Fahad Aldosari. The survey is a research technique in which data are gathered by asking questions of group of individuals called respondents.

Epistemology and Methods Survey Research & Interview Techniques May

Announcements… The end of the quarter is this Friday ▫Check your grades online ▫Turn in any missing assignments Quiz Friday--Voting ▫Expect a study guide.

Surveys Are a way to gather data. Can be used to gather facts or opinions from people. In order for the survey to be valid, each participant must be asked.

Doing Sociology: Research Methods

Survey Methods So you want to do a Community Survey?

Data Collection Methods

American Government and Politics Today Chapter 6 Public Opinion and Political Socialization.

PUBLIC OPINION AND POLITICAL SOCIALIZATION

: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game.

CLUSTER SAMPLING a survey of selected groups within a population the entire population is divided into groups (clusters), and a random sample of these.

Developing Questionnaires and Conducting Surveys/Polls Harmony Bladow Robert McClellan Jon-Mark Richardson.

Agresti/Franklin Statistics, 1 of 56 Chapter 4 Gathering data Learn …. How to gather “good” data About Experiments and Observational Studies.

Chapter 12 Survey Research.

Questionnaire Surveys Obtaining data by asking people questions and recording their answers Obtaining data by asking people questions and recording their.

Non-Experimental designs: Surveys Psych 231: Research Methods in Psychology.

Chapter 17 Introduction to Survey Research. Surveys – why a survey? Surveys are conducted to describe the characteristics of a population. Examples of.

Introduction to Social Survey Methodology Map Your Hazards! Combining Natural Hazards with Societal Issues.

Advanced Higher Modern Studies Research Methods Research Methods.

Educational Research: Competencies for Analysis and Application, 9 th edition. Gay, Mills, & Airasian © 2009 Pearson Education, Inc. All rights reserved.

Objectives Describe the challenges involved in measuring public opinion. Explain why scientific opinion polls are the best way to measure public opinion.

Chapter 11 Common Nonexperimental Research Designs 11 Chapter 11 Introduction to Educational Research: A Critical Thinking Approach.

Journalism 614: Public Opinion & Research Design.

Scaling and Index Construction

Exam 1 Review GOVT 120. Review: Levels of Analysis Theory: Concept 1 is related to Concept 2 Hypothesis: Variable 1 (IV) is related to Variable 2 (DV)

Measuring Public Opinion Measuring Public Opinion – the general shape of public opinion on an issue can be found through a variety of means. Elections.

Study Design Unit of analysis—the persons, individuals or groups that you are studying May ask one person about a group—family head about family Aim design.

CH 6 SEC 4 VOTER BEHAVIOR. While low voter turnout is a serious problem, many factors influence the American who do vote.

STUDY DESIGN. Main Tasks of Study Design Specifying what you want to find out: this involves explaining the concepts you are interested in and how they.

Marketing Research Chapter 29. The Marketing Research Process The five steps that a business follows when conducting marketing research are: Defining.

Marketing Information System A Marketing Information System is the structure of people, equipment, and procedures used to gather, analyze, and distribute.

Creating A Good Questionnaire IB Geography. Advantages and Disadvantages of Questionnaires Advantages –Can assess a large group quickly –Easy to analyze.

Surveys. A survey is a set of carefully planned questions used to gather data with a particular objective or goal in mind These questions can be completed.

Descriptive Research & Questionnaire Design. Descriptive Research Survey versus Observation  Survey Primary data collection method based on communication.

PREPARATION OF QUESTIONNAIRES PREPARATION OF QUESTIONNAIRES Chapter - 4 Dr. BALAMURUGAN MUTHURAMAN

Research Tools: Questionnaires. What is a Questionnaire? –A tool to: Collect answers to questions Collect factual data A well designed questionnaire should.

MATH Section 6.1. Sampling: Terms: Population – each element (or person) from the set of observations that can be made Sample – a subset of the.

Consumer Research: Information Gathering, Collation, Analysis and Evaluation Chapter 5.

By Dr Hidayathulla Shaikh. Objectives  At the end of the lecture student should be able to –  Define survey  Mention uses of survey  Discuss types.

Presentation Pro © 2001 by Prentice Hall, Inc. Magruder’s American Government C H A P T E R 8 Mass Media and Public Opinion.

Market Research... Before you do anything in marketing you first have to do Market Research – the gathering, recording, analysing, and presenting information.

Exam 1 Review GOVT 120.

Exam 1 Review GOVT 120.

2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

Lisa Harrison: Chapter 5

2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

2.06 Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

Presentation transcript:

Polling/Surveys Lisa Harrison: Chapter 3

Surveys Useful for Gathering Five (5) Types of Information (41) Facts: age, income, etc. Perceptions: What people know about the world (who are their elected officials). Opinions: What think about the world (political judgments). Attitudes: Support for certain politics. Behavior: How they act (read newspapers, good or bad voter). …

Different Survey Formats: (44/77) Cross-Sectional: a single survey taken at one time: “it is a snapshot of a moving target. Longitudinal: survey taken on more than one occasion to look for stability. Types: Trend: survey certain people within a population. Cohort: same population over a period of time. …

Wording in Polls (46/76) Closed Questions: list of options Open Questions: allow respondents to answer in their own words. Scales: 1-10 and Likert Scale (agree, disagree, strongly disagree) Scales are ordinal: they are subjective (and measure individual responses) but are useful to rank responses. …

Advantages of Surveys (43) There are certain advantages to surveys/polls. Cost: they are not cheap, or easy, but are cost effective in terms of time involved: They are quick to conduct and analyze. Breadth/Scope: can survey more people than in in-depth interviews. …

Disadvantages of Surveys (44) Here are some the disadvantages of polls: 1) Poor response rates. 2) Reactivity: people react to the fact that they are being studied. 3) Resources needed to conduct poll. 4) Meaning of terms change over time (think of polls conducted since 1952) 5) Response Set: disinterested respondents complete poll without much concern. 6) Challenges of being random.

Methodological Issues (46) Different types of polls have different acceptable response rates: 1) Face to Face: 60-80% (not as easy for person to slam the door). 2) Telephone: lower (it is easier for people to hang up on you). …