Final Exam Wednesday, May 10th 1:15 pm - 3:15 pm Bring a blue bubble sheet. Room 304: lab sections 10, 11, 12 Room 306: lab sections 13, 14, 15 Room 308: lab sections 16, 17, 19, 20

E-Commerce Establishing an on-line presence

Do you need a web site?  Three main reasons why businesses establish web sites –Marketing –Customer Support –Sales

Cost Considerations  Will I own/run my own server?  How will my site/server be connected to the Internet?  Who will design my site?  Who will maintain my site?  Do I want to accept orders on-line?  Do I want to interface my web page with existing databases or order systems?

Small Business Marketing Site Setup  Invest in a web development tool and use it to design and maintain your site  Establish your own domain name –  Find an ISP (Internet Service Provider)  Register your site with search engines –  Outsource –

Moving from Marketing to Selling  Merchant accounts –Internet discount rate –Transaction fee –Monthly fees and minimums –Holdbacks and charge backs –Setup and equipment  On-line clearing  Secure Servers  Outsource Internet payment solutions –

Moving from Marketing to Selling (cont.)  Order forms –present all products, prices, and options –subtotal the order, add shipping and handling and calculate sales tax  Accounting –need a method of tracking your orders – notification, electronic receipts, on-line reports, etc.  Interface with existing databases or order systems

Technical Challenges  Developing an online ordering site requires expertise in many different areas such as HTML, DHTML, XML ASP, PHP3, Coldfusion, JAVA Servlets CGI, ISAPI ODBC

ASP, PHP3, Coldfusion, Java Servlets ODBC CGI ISAPI.exe.dll HTML, DHTML, XML Technical Challenges

Outsourcing and E-Commerce Software  Build a complete online storefront. –  Excellent browser-based online store builder. –  Actinic Catalog provides all of the software that enables you to sell over the Internet. –  Create mail order style catalogs and online ordering via the World Wide Web. –

More Information  IBM’s E-commerce guide –  Yale HTML style guide - Covers graphic and information design, page layout, site organization, navigation, and multimedia content –

Summer E-commerce Class at UW  Sophmore standing  IMGT 4900  Call number:  May 15 th – June 9  M-F 1:20 – 3:35  BU 302  Go to BU 3 to fill out eligibility form