Web 2.0 and Social Networking in Oakland County, Michigan Presented by Sandy Jurek, Consultant October 14, 2009 Michigan Digital Government Summit.

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Presentation transcript:

Web 2.0 and Social Networking in Oakland County, Michigan Presented by Sandy Jurek, Consultant October 14, 2009 Michigan Digital Government Summit

Citizen Engagement Build Community Better Services Web 2.0 Lower Costs

Social Networking is about fishing where the fish are Where are your Constituents?

Social Networking: Connecting with citizens in their own networks…

From (1990s) Individual web sites managed by a variety of sources and “silo” applications. Duplicate efforts between County and local government. To (2000) Single, unified design and workflow. Thousands of forms, web pages. eCommerce (Access Oakland) launched in 1998, creating revenue.

Government OakGov.com Business GlobalOakland.com Employees My.OakGov.com Visitors & Residents DestinationOakland.com

Government OakGov.com 2.0: A New Look for Us Launched Web 2.0 redesign June 1, 2008 as a direct result of the changing habits of Internet consumers. This changes the dynamic of how our citizens are consuming information on the Web – less text, more video/audio, and interactive applications that allow them to be in control of content. A new home page design and key functionality was implemented. Web 2.0 Technologies Featured

More Communication Channels More Online Services Broader Reach Increased Citizen Satisfaction

Business Medical Main Street

Visitors & Residents Recreation & Conservation

Employees: My.OakGov.com Cost-Reduction Blog

Cost Reduction Blog: Employee suggestions produced substantial savings

Going with citizens wherever they go… mobile.oakgov.com wireless text alerts We’re Going Where They’re Going!

eGovernment Fact Book Wiki A wiki is a website that uses wiki software, allowing the easy creation and editing of any number of interlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within the browser. Wikis are often used to create collaborative websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems. Most wikis serve a specific purpose, and off topic material is promptly removed by the user community.

Oakland County on Wikipedia

How Do We Do It? Do… Establish a Social Networking Policy that is embraced by leadership and integrated into the organization. Establish narrow-focused topics with enthusiastic following! Empower people in your organization to maintain these networks. Solicit help from the community/volunteers. Develop a flexible business model. Use free resources, or resources available to you from non- traditional sources. Create partnerships. Experiment and give it time.

Use Web 2.0 and Social Networking to: Enhance customer service. Increase citizen satisfaction. Drive more people to online services. Encourage citizen interaction. Create collaborative environment. Deliver information and services the way people expect to do business.

Pitfalls Don’t… Set something up and never go back to it. Think that no one is reading your posts – be grammatically correct! Use only one resource – diversify. Think it’s a waste of time. Think that you can ignore it because it’s a fad. Hold people back in your organization who are willing to do it. Ignore non-traditional resources, such as students, volunteers and members of your community. Think inside the box. Be afraid to experiment. Think that government is not going to change. Wait.

Beware of the Naysayers That will never work! The Internet is for “Techno Wienies.” The numbers just aren’t there. Where’s the proof? Have you lost your marbles? What a waste of time! And the list goes on and on…

Resources Blogs: Blogger ( Forums: MyBB ( Video: YouTube ( Photos: Flickr ( Surveys: Survey Monkey ( Subscription: Constant Contact ( or GovDelivery ( Social Networks: Facebook ( Twitter ( LinkedIn (

Pages on Site25,000+ Unique Site Visitors3.1 million+ Page Views20 million+ PDF Downloads3/4 million+ Multimedia Plays (Video, Podcasts)111,000+ Online Service Transactions1.2 million+ Transaction Savings$3.1 million+ Yearly Taxpayer Savings$5.1 million+ Oakland County Web Site Stats

…so does the way we deliver services. As the needs of citizens change…