10-1 Approaching the Customer Selling Today 10 th Edition CHAPTER Manning and Reece 10.

Slides:



Advertisements
Similar presentations
Chapter 3 Factors Influencing the Relationship-Building Process.
Advertisements

The Selling Process - 3 Stages
Basic Negotiating Skills
Prospecting and Identifying Problems
11 Selling Today Creating the Consultative Sales Presentation CHAPTER
Customer-oriented sales call model
The Sales Presentation
Making the most of your Meet the Buyer appointments
10 Selling Today Approaching the Customer CHAPTER 10th Edition
14 Selling Today Closing the Sale and Confirming the Partnership
Chapter 13 Initiating the Sale
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13 Selling Today Negotiating Buyer Concerns CHAPTER 10th Edition
13-1 Negotiating Buyer Concerns Selling Today 10 th Edition CHAPTER Manning and Reece 13.
9 Selling Today Developing and Qualifying a Prospect Base CHAPTER
11-1 Creating the Consultative Sales Presentation Selling Today 10 th Edition CHAPTER Manning and Reece 11.
9 TH EDITION CHAPTER 12 NEGOTIATING BUYER CONCERNS Manning and Reece.
Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3 The Personal Selling Process The sales process itself plays an increasing.
1-1 The PREAPPROACH is…  Allows you to be less mechanical and more thoughtful  Allows you to anticipate problems and plan ways to handle them Steps to.
9 TH EDITION CHAPTER 10 CREATING THE CONSULTATIVE SALES PRESENTATION Manning and Reece.
6 Selling Today Creating Product Solutions CHAPTER 10th Edition
Approaching the Customer C H A P T E R 10. C H A P T E R 10 Copyright  2004 Pearson Education Canada Inc Learning Objectives Describe the three.
CHAPTER 10 Approaching the Customer with Adaptive Selling 1.
CHAPTER 10 Approaching the Customer with Adaptive Selling.
SELLING AND SALES MANGEMENT
16 Step Sales Process Keep Advancing the Prospect Toward a Sale
 GROWING YOUR BUSINESS THE SMART WAY 3 specific ways to do it.
1 How to Sell. 22 Complete the Product Knowledge Workshop –Product Modules –How to Sell Module Familiarize Yourself with the Products –Understand what.
Soft Skills for a Digital Workplace: Verbal Communication Unit D: Improving Informal Communication.
9-1 The Power of Selling. 9-2 Chapter 9 The Approach: The Power of Connecting.
Principles of Successful Selling
Chapter 6 Appointments and Planning the Presentation.
Selling Today CHAPTER 8 DEVELOPING AND QUALIFYING A PROSPECT BASE
10-1 Approaching the Customer Selling Today 10 th Edition CHAPTER Manning and Reece 10.
9TH EDITION Selling Today Manning and Reece APPROACHING THE CUSTOMER.
5-1 9 TH EDITION CHAPTER 5 CREATING PRODUCT SOLUTIONS Manning and Reece PART III.
What Is Selling? Chapter 13 Initiating the Sale Section 13.1 The Sales Process Section 13.2 Determining Needs in Sales Section 13.1 The Sales Process Section.
Fara Gold presents. Understand how to qualify and target potential and existing Referral Sources for community/cluster Create a prioritized Referral Source.
Welcome Welcome to: Sales the Territory way 3 PROGRAM OUTCOMES: Participants will: Understand the concept of consultative selling in the TIO context.
McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3 The Personal Selling Process The sales process itself.
CHAPTER 11 Creating the Consultative Sales Presentation 1.
Marketing Essentials The Sales Process.
9 Selling Today Developing and Qualifying a Prospect Base CHAPTER
Chapter 6 Appointments and Planning the Presentation.
© 2007 The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 9 Approaching the Customer. LEARNING OBJECTIVES Describe prescriptions in presentation strategy Describe role of objectives in presale presentation.
Chap 7 - Summary of Major Selling Issues
© 2009 The McGraw-Hill Companies, Inc. All rights reserved.
6-1 Creating Product Solutions Selling Today 10 th Edition CHAPTER Manning and Reece 6.
Concepts and Practices Presentation Strategy Defined The presentation strategy is a plan that includes three prescriptions: Establishing objectives.
9 TH EDITION CHAPTER 10 CREATING THE CONSULTATIVE SALES PRESENTATION Manning and Reece.
Copyright © 2006 Thomson Delmar Learning All Rights Reserved Selling Hospitality Chapter 8 Phase Two— Approaching the Buyer.
© 2007 The McGraw-Hill Companies, Inc. All rights reserved.
© 2009 The McGraw-Hill Companies, Inc. All rights reserved.
7/19/20107/10/ /19/20107/10/2010 Prospecting For Sales Leaders.
9TH EDITION Selling Today Manning and Reece CHAPTER 13
The Personnel Selling Process.  Selling activities: steps in the personal selling process  The eight steps of sales process.
14 Selling Today Closing the Sale and Confirming the Partnership
Chapter 10 Approaching the Customer with Adaptive Selling.
Chapter 14 Servicing the Sale. LEARNING OBJECTIVES Discuss importance of servicing the sale List and discuss customer service activities Explain improved.
Chapter 11 Creating the Consultative Sales Presentation.
Copyright  2006 McGraw-Hill Australia Pty Ltd PPTs t/a Selling: Managing Customer Relationships 3e by Peter Rix Slides prepared by Mark Vincent 8−1 Chapter.
Chapter 13 Initiating the Sale.
Loughborough University
Preparing Your Sales Pitch
Customer-oriented sales call model
Chapter 8 Making the Sales Call
MAKING THE SALES CALL chapter 9
Making Your Sales Pitch
The Importance of Preapproach Planning
Presentation transcript:

10-1 Approaching the Customer Selling Today 10 th Edition CHAPTER Manning and Reece 10

10-2 Presentation Strategy Defined The presentation strategy is a plan that includes three prescriptions: Establishing objectives Developing presale presentation plan to meet objectives Renewing one’s commitment to outstanding customer service

10-3 Strategic/Consultative Selling Model FIGURE 10.1

10-4 Preapproach and Approach Planning Preapproach involves preparing presale objectives and presentation plan Approach involves making good impression, securing attention, developing interest

10-5 Strategic Planning Leads to Actions

10-6 Strategic Planning FIGURE 10.2

10-7 Establish Presentation Objectives Wisely Carefully selecting presentation objectives can: Shorten _____________________ Provide value to the customer Clarify the topics to be ________ if sent to the customer prior to the sales call

10-8 First Call Presentation Objectives Establish rapport and begin building a relationship with the customer Obtain _________ to ask need identification questions Obtain personal and business information to establish the customer’s file For tips on remembering names, see eHow.comeHow.com

10-9 Presentation Objectives for Stage Two Involve the customer in a product demonstration Provide ______________ in terms of cost reduction and increased revenues Compare and contrast the _______ of, for example, a truck fleet lease plan with a fleet purchase plan

10-10 Team Selling Objectives Team selling is suited to organizations that sell complex or customized products Sales teams often __________ problems and solutions that individuals may not Team sales ___________ require a more detailed pre-call plan Each team member must know his/her role

10-11 Selling to a Buying Team Must satisfy both the individual and collective concerns of each participant Determine the role of each decision maker and their amount of influence Make sure all are involved —do not ignore Discover any silent team members

10-12 The Jackson Group See their case studies at: thejacksongroup.com thejacksongroup.com

10-13 Three Basic Presentation Objective Types Informative Persuasive Reminder

10-14 Informative Presentation Usually involves new or unique product More prevalent when new product introduced to market Typically prospects don’t purchase until familiar with product details

10-15 Persuasive Presentation Presenting product appeals to influence prospect’s beliefs, attitudes, and behaviors Strategy _______ to encourage the buyer to make a buying decision Forms of __________ include positioning yourself to ask questions, gaining agreement at each stage of the buying process, and asking for the sale

10-16 Reminder Presentation Reminds prospects of _________ and services offered by firm Reminders can _________ competition from capturing business Also remind ________ of special services that add value

10-17 Note on Six-Step Plan Each of the six chapters in Part 5 of this text concentrates on a specific step of the presentation plan This chapter focuses on Approach

10-18 Six-Step Presentation Plan 1.Approach 2.Presentation 3.Demonstration 4.Negotiation 5.Close 6.Servicing the Sale

10-19 Approach Objectives Initial contact with customer Three objectives Build rapport Capture full attention Transition to need discovery stage Often a phone call

10-20 Establish Credibility Early Credibility is an impression that people form about you Do not erode your credibility by: Arriving late, staying too long, not following up Credibility grows when the customer realizes you are competent and can add value

10-21 Telephone Contact To set first appointment Practices to employ Plan in advance Identify self and firm State purpose of call State estimated length Confirm via note

10-22 Using Voice Mail Be prepared Be brief Give likely __________ Give best time to call back Repeat your phone number, slowly State any __________

10-23 Using Meaningful subject line Tell reader what you want, then encourage a response Put important information up front Always use grammar and spell-check tools Use “signature” file

10-24 Social Contact First few minutes are key in first impressions Develop conversation by: Here and now observations Sincere compliments Search for mutual interests, acquaintances

10-25 Business Contact Convert prospect focus from social to business part Six effective methods to capture attention and focus follow

10-26 Business Contact Approaches Agenda approach Review meeting goals Shows that you value the customer’s ____ Agendas should be __________ Product demonstration approach Give actual product demonstration Use computer or other audio/visual aids to provide “virtual” demonstration

10-27 Business Contact Approaches Referral approach Third party opinion or statement adds credibility Include name/direct reference to third party Customer benefit approach Immediately point out at least one benefit of your product Present key benefits in order of importance

10-28 Business Contact Approaches Survey approach Prospect completes questionnaire before contact Analyze results to assess needs and benefits Avoid early price discussion Question approach Ask direct question Get prospect thinking about problem your product will solve Listen to response

10-29 Business Contact Approaches Combination approach Use multiple approaches Provide flexibility Premium approach Provide free sample of product Provide prospect with gift, such as monthly appointment calendar

10-30 Combination Approaches Allow for smooth transition to need discovery FIGURE 10.4

10-31 Applying These Approaches TABLE 10.4

10-32 Applying These Approaches TABLE 10.4 Continued

10-33 Sales Call Reluctance Fear of taking risks Fear of group presentations Lack of self-confidence Fear of rejection Thoughts, feelings, and _________patterns that limit accomplishments Can be caused by:

10-34 Coping with Reluctance Be __________ about the outcome Practice approach before making contact Know that being anxious is normal Develop a deeper commitment to your goals

10-35 Selling to the Gatekeeper Assistants or secretaries who manage the decision maker’s schedule Treat the gatekeeper with respect Can be an important source of information May help make a preliminary qualification before reaching the decision maker