1 Executive Communications 2005 Goal: Drive business growth and public confidence in Bank of America through executive communications with key audiences Rationale: Confidence in a company’s executive leadership has a direct impact on how key audiences view the company and the purchase, investment, employment or policy decisions they make. Strategic Objectives: Business development * Brand and public confidence * Investor confidence Associate confidence and loyalty * Public policy Strategic priority – Green Belt I Executive Communications Planning & Metrics Strategic priority – Green Belt IV Executive Publishing & Secondary Marketing Strategic priority – Green Belt II Venue & Calendar Management Strategic Priority – Green Belt III Executive Communications Effectiveness

2 Executive Communications 2005 DriverAll industry raters Quality of management9.40 Quality of products/services8.79 Ability to attract, develop, keep talent8.55 Soundness of financial position8.44 Value as a long-term investment8.32 Wise use of corporate assets8.15 Innovativeness7.73 Responsibility to community/environment6.86 Reputation Drivers (Fortune magazine, 2004) Quality of Management Quality of Mngmt.

3 Exec. Comm. Planning & Metrics  Executive Communcations Planning Template  Provides consistent tool for analyzing comm goals, audiences, channels and desired outcomes, and plotting strategy and tactics for each exec  Exec Comm Metrics Spreadsheets  Provides shared, linked spreadsheets to track executive communications activity for each RCC member individually and in aggregate, by quarter and YTD. Executive Communications – New Tools Venue & Calendar Management Executive Communications Effectiveness  Exec Comm Effectiveness Audience Surveys  Series of survey templates for use in a variety of internal or external events, to track effectiveness of exec comm over time.  Knowledge Channel Effectiveness Online Surveys  Consistent online survey template to be used after each Knowledge Channel broadcast by an RCC member  Executive Communications Speech Event Checklist  A checklist affixed to the inside cover of the file folder for any given event that enables associates to track progress against process requirements of all four Executive Communications Green Belt projects. General Exec Comm Process Support  Speech Venue Access Database  Shared Access Database in which team can log information about public venues, search for venues by topic, audience or market, and enter feedback for future users.  Shared Outlook Executive Calendar System  System of shared Outlook calendars includes individual calendars for each RCC member maintained by their comm team, and an aggregate “master” calendar tracking major comm activities and travel of RCC as a whole.