MemBers: Low yik choong Ng Jen Ho Edric Phua Sim Hak Jin Isaac Tan IPAD Market Analysis

Table of Contents  When did the iPad first originated How is the price of iPad first determined related/associated products for the ipad How are these products related to the ipad Developments affecting marketing and pricing decisions for the iPad Consumer & producer point of view

Project A Origination of iPad  Official Release : 3 April 2010  Introduction: 27 January 2010  Development : Before Iphone development

How is the price of the iPad 1 st determined  prices are determined by demand and supply forces.  decisions of producers determine the supply  decisions of buyers determine the demand.  interaction of demand and supply that determines the market prices of goods.  hardware of the iPad is similar to iPhone, research and development cost is kept low.  Apple needs to increase supply of goods to keep their cost down.

Ipad Accessories  Wireless keyboard  Camera connection kit  Smart Cover  Digital AV kit

Ipad accessories  Composite AV Cable  Component AV Cable  Earpiece  Dock

Substitutes  Android (Google & Samsung)  Motorola XOOM  HP Tablet  Dell Mini 5  Joojoo

Comparison

Project B Factors from the consumers point of view( Japan Earthquake)  Sendai earthquake on 11 March 2011 claimed hundreds of lives, consumers will reallocate their disposable income in the form of monetary donations to aid the victims.  purchasing power decreases as people suffer monetary losses from the destruction caused  lesser demand for iPad as the people have spent their disposable income to help the victims albeit their income remaining constant.  By the signaling function, prices of iPad will decrease as demand decreases as they have a direct proportion relationship.

Project B Factors from the producer’s point of view/ Supply factors  Competitive supply: iPad v.s. iPad2 i.Similar resources used to produce both goods ii.Demand is greater for iPad 2, iii.Driving price of iPad 2 up iv.Apple is profit oriented. Increases quantity supplied for the iPad 2. v.Quantity supplied for the iPad will fall vi.Apple also slashes the price of iPad, to make room for the iPad 2

Project B Factors from the producer’s point of view/ Supply factors  Government policies i.In April 2010, Israel banned the iPad in the country for a few weeks, ii.it was believed that the iPad’s higher wi-fi signal power may interfere with other communication devices. iii.Ban lifted as assumptions were proved wrong iv.Sales of iPad falls, demand decreases, supply decreases.

Project B Factors from the producer’s point of view/ Supply factors  Government policies iii. Ban lifted as assumptions were proved wrong iv. Sales of iPad falls, demand decreases, supply decreases.

Credits e_hottest_ipad_products/ e_hottest_ipad_products/ tablets-vs-apple-ipad-comparisonreview/ tablets-vs-apple-ipad-comparisonreview/ imports-banned-in-israelhttp://gizmodo.com/#! /ipad- imports-banned-in-israel

Credits money/article/apple-ipad-is-it-worth-the- money/388371/ money/article/apple-ipad-is-it-worth-the- money/388371/ /11/live_teardown_of_apples_ipad_2_curr ently_underway.htmlhttp:// /11/live_teardown_of_apples_ipad_2_curr ently_underway.html economics-behind-the-new-ipadhttp://peterthomson.posterous.com/the- economics-behind-the-new-ipad