AS/EN 3720 Y 6.0 Books and Bookmaking in the 21 st Century Geoffrey Huck, Ph.D. 317 Calumet College

What Is a Book?

Answer: Anything to which an ISBN can be assigned. What’s an ISBN?

International Standard Book Number

What Can You Assign an ISBN to? “The International Standard Book Number (ISBN) is a 13- digit number that uniquely identifies books and book-like products published internationally. Once an ISBN publisher prefix and associated block of numbers has been assigned to a publisher by the ISBN Agency, the publisher can assign ISBNs to publications it holds publishing rights to.” - U.S. ISBN Agency

So, anything a publisher can plausibly claim is a book IS therefore a book.

What is Publishing?

Answer: Making physical objects or electronic files that contain either copyrightable material or material in the public domain (or both) available for distribution and purchase.

What is Copyrightable?

Answer: Words in a particular sequence, symbols, and/or pictures.

Do you have to register a work with a copyright agency for it to be copyrighted?

No. Anything any person writes that is his or her own invention is automatically under copyright from the moment that it is written. You can register your copyright with the Canadian Intellectual Property Office in order to receive a certificate that shows that your work is copyrighted; but this is optional.

What isn’t copyrightable?

Answer: Ideas Titles Materials in the public domain Government documents Materials for which the term of copyright has expired Materials for which copyright could never be claimed Folk tales Common sayings (“People in glass houses shouldn’t throw stones”) Individual words

Copyrighted material that can be reproduced without a license from the copyright owner Items covered by “Fair Use” provisions Brief quotations used for critical or scholarly purposes

Book Publishing (Simple Version) Writing Editing Printing Publicity Sales

Something’s wrong with that picture It’s not that simple.

Book Publishing Flow Chart EDITING TYPESETTINGPRINTING

1. The publisher shapes the book in various important ways (ideas & content, design & illustrations, format, binding). 2. The publisher usually decides what kinds of books to publish before seeking authors to write them (or who have written them). 3. The marketing and business departments of a publisher determine the editorial content of the books it publishes. In a commercial publishing company, the only editorial criterion is profitability.

4. The publisher decides who to sell the book to (i.e., what the market for the book is) and shapes it accordingly.

PRINT BOOKS Trade Children’sAdultFiction Nonfiction Self-HelpLiteraryPoetryFiction Nonfiction Bus/Prof Education Textbooks Scholarly NEWSPAPERS MAGAZINES Consu- mer Trade Publishing Industry Organization (Print) PaperbacksTrade Mass market Format Market Audience Genre (Format)

PRINT BOOKS Trade Children’sAdultFiction Nonfiction Self-HelpLiteraryPoetryFiction Nonfiction Bus/Prof Education Textbooks Scholarly NEWSPAPERS MAGAZINES Consu- mer Trade Publishing Industry Organization PaperbacksTrade Mass market Format Market

Trade book

Trade Magazine

Trade paperback

Publisher (President, Director, Division Manager Editorial Director Editor in Chief (Executive Editor) Acquiring Editors (Sponsoring, Commissioning House Editors Managing Editor Copy Editors (Line, Manuscript Editors) Production Director Production Manager Production Editors Design Manager Designers Marketing Director Marketing Manage r Advertising, Events, Direct Mail, E-Marketing Sales Manager Sales Representatives Business Director B usiness Mana ger Finance, Royalties, Accounts Receivable Distribution Manager Warehouse, Fulfillment, Customer Service VP, Associate Publisher Rights & Permissions Director CONTENT PHYSICAL BOOKMARKET ID & SALES FINANCE Book Company Organization

PRINT TYPESETTERS COMPOSITORS WAREHOUSING & DISTRIBUTION PRINTERSPACKAGERSPUBLICITYAGENTS Publishing Industry Services Editorial Services Electronic Distribution Full service

A. Substantive and Mechanical Editing B. Design, Mark-up, and Typesetting C. Printing Final Edited MS Typesetting Printing Design Mark-up Au’s MS Editing A. B. C. D. Marketing E. Business Book Publishing (Realistic Simple Version)

Electronic Readers (eReaders) Plastic Logic Reader Sony Reader Amazon Kindle

Apple iPad

Kobo Wi fi e-reader

Barnes & Noble’s Nook