Administrivia  Review Deliverable 2 –Overview (audience) –Excellent additions  User Goals  Usability Goals  User Group (who are you designing for?)  Success Criteria

Administrivia  Review Deliverable 2 (continued) –Rationale  Reasoning for problem is separate from reasoning for solution  Principles differ from guidelines  Dumas & Redish (p. 53) –Principle: broad statements (or goals) usually based on research about how people learn and work –Guideline: how to achieve specific goals for different users, environments and technologies  Explain how you are applying the principle in your solution and support the principle with guidelines or findings or study results  Barnum: inspection methods are generally better at finding problems than determining the appropriate improvement

Administrivia  Review Deliverable 2 (continued) –Business Case  Be specific about the return on investment, business goals and revenue/cost. What measurable difference will it make to the company? For example, how do they measure success today and how much might that measure be expected to improve?  Too general: increase usage, increase users, increase sales, improve satisfaction, contain expenses, improving usability

Project Sharing  Team discussions –Share results of heuristic evaluations –Discuss your choice of methods and results  Class-level discussion –Volunteers to share especially challenging or surprising insights –Lessons learned

Where are we in the UCD process?

Usability Testing  Test early and often, not just at the end  Evaluation Technique –Real users –Real tasks –Observe and Record  Two types –Discover problems (to improve/form the product)  Think-a-loud (typical) –Summarize the usability (measure against goals)  Usability goals  Compared to other testing –Functional Test –QA Test –Beta Test

Usability Testing  Preparation –Choose frequent and critical tasks –Tasks related to concerns you have –Develop test script  Select Participants –Screening criteria (create gaps to separate) –Minimum of 3 participants per user group  3-5 (Nielsen)  8 minimum for a summative test  Results –List of problems –Severity –Organize & Prioritize

Usability Testing  Measurable usability goals –How many of what type of user will be able to do what within what measure? –80% of Novice web site users will be able to Contact Us in less than 25 seconds. –What is a reasonable measure?  Consider how many test participants you have  How confident do you want to be in the results?  Bias –Inappropriate instructions or assistance –Leading questions –Subtle feedback (positive or negative) –Confirming understanding of the task

Usability Testing  Introduction –What to expect (how long?) –Work as you would under normal circumstances –Ethics  Voluntary (free to stop or leave at any time)  Permission to record  An evaluation of the software not of their abilities  Interaction with participants –Think-aloud –Handling questions (rhetorical) –Assistance  Issues –How do you know when a task is done? –Time limit

Usability Testing  Limitations –Only evaluates part of the interface –Scripted tasks –Not a true real-world situation –May not reveal problems of proficient users –Even with think-a-loud, intent may not be clear

Usability Testing  Prepare –Avoid bias –Introduction –Develop test script –Take notes –Take measures –Prompt participant (if necessary)

Activity – Usability Test  Form Groups –Individual work – choose tasks –Individual work – define measurable goals –Individual work – identify measures –Group work – share and discuss

Activity – Usability Test Discussion Topics  What are important decisions?  What types of variations could you imagine?  What are the complexities– what makes it hard?  What factors are important for achieving success with this method?

Discussion of Readings  Facilitate class discussion of topics / ideas / themes garnered from the online discussion, related to assigned readings. –Discussion Leaders 1. Sarah Sosiak 2. Ona Anicello 3. Astrid Lipke 4. Monica Risse

Project Exercise Usability Study  Design and execute a usability study of your prototype with 3 users.  Prepare a one page description summarizing –Method for testing –Results of the study –Potential implications for redesign  Bring copies of the exercise to class (one copy for each member of the team, one copy for the instructor) and also post it to your design portfolio.  Due next Thursday

Looking back / Looking ahead Where we’ve been  Topics – Readings and discussion –What is UCD? –Collecting and summarizing info about users, tasks and context –Problem definition –Design  Project –Insights about users, tasks, and contextual issues –Actual data from observing real users –Problem definition –Proposal –Design Where we’re going  Redesign: –Represent design –Support and justify  Readings: –Cost-justifying usability –Justifying user visits –Benefits  Upcoming Exercises: –Final Design Solution  Issue Statement: A reminder 1. Jaana Linsenmayer 2. Kris Anderson 3. Carol Taylor