E-Biz Solutions E-Marketing Plan Lee Dubois Intro to E-Marketing 11/2/07

Company/Product Description Our company will provide website design and hosting solutions to small businesses, primarily in the central New England area including southern Maine, southern New Hampshire, and east-central Massachusetts, as well as elsewhere. We'll also provide domain name registration, an online medium for clients to sell their products via their websites, and software solutions essential to the runnings of a business.

Mission Statement “At E-Biz Solutions, we know who you are, and what your business does. We talk with you, and we become someone you know well. Then we design and host your website.”

MOA Analysis A survey done by Statistics Canada in 2003 revealed the following info. Our target – small businesses in the central New England area, low to moderate income. In Maine alone, small businesses account for 60.8% of all the state's work force. Small businesses in the state (non- farm proprietor's income) was 2.9 billion in 2003, an increase from previous years

Maine Employment Rates

Tasks / Objectives Our objective is to raise overall revenues and/or amount of customers by implementing E-marketing strategies such as online advertising, personal advertising, canvassing, re-vamping of the website, tv and radio advertising, word-of-mouth advertising, web advertising on local geographic area sites, E-newsletters, referral programs, and service listings. We hope to raise revenues by at least 10% Another objective would be to reduce/keep overall costs low to provide more of a profit margin to ourselves.

Research We'll do our research as far as getting to know what the potential customer's buying habits are, what type of business they're in, who some of their vendors are, how big their business is, what TV and radio stations they listen to, etc, and market accordingly. Verbal questionnaires taken of area businesses to determine this type of information, as well as web research.

E-Marketing Strategy Product – Fully customizable depending on what you need (Same strategy as Dell)‏ More technology-minded customers can select exactly the components they want. Price – Same products and services as the big boys, slightly less price. Frugal business owners will jump on board. Distribution – No online signup form – customers must either call up or us IM on website. If Jane wants to set up an account, and gets Joe when she calls, then Joe will be the one she works with for the entire time she is a customer with us. Communication – Personal, and one-on-one.

Implementation This is exactly what we're going to do and how we're going to do it. Verbal Surveys – survey 25 businesses in each metro area in our area (Portland, Lewiston-Auburn, Manchester-Nashua, the Boston area, and Portsmouth) to gain information and use it to do the following things. Place ads on websites these businesses might visit most, such as banks, vendors, and the NFIB or BBB. Place 30 second spots on the local radio and TV stations the business owners listen to most, and continue to do so if it proves to be effective. Advertise on the websites of local area businesses (including those of our clients, that we host) and others such as local TV and radio station websites.

Implementation This is exactly what we're going to do and how we're going to do it. List our sites on ad sites and category list sites such as Craig's List and “The List”. Send out personal s to potential clients to tell them about who we are and what we do. Send out E-Newsletters to clients to tell them about news related to “the biz” and also feature other products and services we offer as part of the document. Set up a referral program – offer each client $50 bucks if they can refer a new client to us and have them stay for a pre-determined period of time.

E-Marketing Budget

Effectiveness Money-related effectiveness will be evaluated through ROI (New customers will be asked how they were referred to us, and then we'll figure that out accordingly)‏ It may be difficult to measure ROI when a lot, if not most of my “I” is not money, but time. Hopefully, investing more time into doing these things will save me a lot of time and bring in more revenues. Since only a minimal amount of money will be invested, and guerrilla tactics will be in place, our ROI could be large.

The END! Any questions, concerns, comments, or complaints from anyone about anything at this time?