The Slowskys take on TV! Callie Lessard Lindsay Taylor Brian Anderson.

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Presentation transcript:

The Slowskys take on TV! Callie Lessard Lindsay Taylor Brian Anderson

Character Promoters Who knows the name of this gecko? Who knows the name of these turtles?

Brand Image Do you think this created Top of Mind? – Humor Humor – Nostalgia – Use of animation spokesperson CEO Brian Roberts compared Comcast to BMW as DSL to Hyundai.

Target Market College Students: Humor relates to our generation College Parents: Role of the turtles plays a parents role Grandparents: Not technologically advanced

Interactive Relationship Online interactive website – Set-up like a house, “home” feelingup – Scrapbook – Bill’s sound lounge – Karolyns Korner: Screen savers, Ringtones – Loading bar awards

Media Ads Great commercials hold attention Dominates Market Share due to lack of competitive advertisement Special Offers (New & Current customers) Mail Pamphlet

Questions for you! DO YOU THINK THIS WAS EFFECTIVE MARKETING CAMPAIGN? Would these advertisements persuade you to switch internet providers?

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