ELC 498 Day 21. Agenda November 28 –Sothebys-Kristin –Recap of Market Makers –Intro to Networked Utility Providers December 1 –Adobe Systems –Anup –Round.

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Presentation transcript:

ELC 498 Day 21

Agenda November 28 –Sothebys-Kristin –Recap of Market Makers –Intro to Networked Utility Providers December 1 –Adobe Systems –Anup –Round 4 Grading due Dec 2 at Midnight –Recap of Networked Utility Providers –Intro to Application Service Providers December 5 –Everdream –Donnie December 8 –Doubletwist -Steve –Recap of Application service providers –Student Case studies due

Agenda December 12 –Student Case study Presentation December 15 –Student Case study Presentation –Final Exam Assigned Final weeks –Final Exam Due Spring 2006 Book List –

Issues Facing Market Makers Business model: lead generation or transactions? If transactions, relative emphasis on exchange versus catalog? –Liquidity versus transaction cost savings benefits Try to disintermediate any existing players? Give equity to large buyers/sellers to gain momentum? Preserve anonymity of buyers/sellers? If so, how to build trust? Compromise neutrality to increase revenues? (e.g., Monster.com becoming a headhunter) Rollout: penetrate a single vertical market across multiple geographic regions, or multiple vertical markets across a single geographic region?