FINAL PRESENTATION DG507 Value Propositioning Assigners : dr. Y. Lu |   prof.dr.ir. P.H. den Ouden Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui 09-12-2009

Concept Cycling Cloth Speed input Movement & Color light output Safety & challenge Link: http://jelledekker.nl/TUe/IMG_0232_trim.mov

Target Consumer Sportive cyclers who care about safety who are interested in measuring and showing their speed. Aging from 18 to 45. +Consumers of existing cycling wears.

Consumer Insights

! Reasons to believe Fulfill need Proof Technical evidence Maintain safety and challenging at the same time during cycling sport. Proof The jacket shows the speed that a cycler goes, which is noticed by both cyclers and others around. The base lights are served as a sign to catch others attention. Technical evidence LEDs + light transmitting fibers

Benefits “Something Bigger”, Value Emotional Benefits Helps me with physical and metal condition Emotional Benefits Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels strong & fulfilled – Less stress Functional Benefits Draw attentions – Show speed Protection – Comfortable during the activity- Appearance – Impress – Stay healthy Functional Attributes Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport

Competitive Environment

Discriminator

Thank You !