Mission Statement The ABC Company satisfies customer needs by providing an innovative product at a reasonable price. We want to be the market leader, while.

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Presentation transcript:

Mission Statement The ABC Company satisfies customer needs by providing an innovative product at a reasonable price. We want to be the market leader, while maintaining business integrity, and having fun. sample

SWOT Analysis for ABC Competitor StrengthsWeaknesses OpportunitiesThreats sample

Share of Market for Product ABC

Generic Product Market Matrix Market Product New Existing New Product Extension Existing New Product Introduction Niche / Targeted Marketing Innovator Market Extension sample

Product Market Matrix - Examples Market Product New Existing NewExisting Electric car Cherry Coke-Cola Post-its Baking soda/ deodorizer sample

Expenses.vs. Revenue Rising StarCash Cow Dog Problem Child Revenue Expenses High Low HighLow sample

Blank “Four block” format

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