Diesel debuts online store Jamilah Cash Grant Miller Ryan Van Vleet.

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Presentation transcript:

Diesel debuts online store Jamilah Cash Grant Miller Ryan Van Vleet

Summary Officially opened their online store Monday November 12 th. Took a year to develop Hired many film companies to help the company tailor technology that was first used in “ The Matrix. ”

Summary Cont. Online sales to grow 20% this year with the luxury end growing faster. (Sucharita Mulpuru) Really put the diesel experience into the site.

The Cult Created a section to build a community for their customers called The Cult.The Cult Offers reviews of independent albums, offbeat art exhibits, and other topics that interest their customers. Assist with attracting 45,000 viewers a day.

Yoox Business that creates and manages virtual stores for designers Currently running sites for Diesel, Armani, Italian brand Marni, and Dolce & Gabbana Do everything for technology development, to shipping and customer service

Return Policy Return rates can run as high as 50% for diesel products. Past on-line retailers used for returns 64% of returns took over 2 weeks to credit your account. Free returns for all purchases Free pick-up of unwanted items from either your home or office

Sources zines/fortune/kapner_diesel.fortune/inde x.htm?postversion= bl_bbase0220.htm