Business Strategy presentation by Chloe Wells Charlotte Robertson Suzanne Wotton Martyn Lee Damir Terzic.

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Presentation transcript:

Business Strategy presentation by Chloe Wells Charlotte Robertson Suzanne Wotton Martyn Lee Damir Terzic

Licensed Houses w Introduction w Market Size and Trends w Consumer Trends w Competitive Structure using Porter’s Five Forces w DEEPLIST Analysis w The Future using Scenario Analysis w Conclusion

Licensed Houses Introduction w What is a ‘Licensed House’?

Licensed Houses Market Size

Licensed Houses Market Trends w Supply of beer orders w Decline in outlets w Non brewing pub chains w Large theme pubs w Targeting the market w Licensing legislation w Increased catering w Decline in beer consumption w Competition

Licensed Houses Consumer Trends w Age w Gender Working Women w Lifestyle

Licensed Houses Competitive Structure Substitutes Threat of substitute products or services Potential Entrants Threat of new entrants Buyers Bargaining power of buyers Suppliers Bargaining power of suppliers Industry Competitors Rivalry among existing firms w Porter’s Five Forces

Licensed Houses Lead Players w Punch Pub Company 4,095 w Scottish and Newcastle 3,280 w Bass Leisure Retail 3,033 w Whitbread Pub and Bar Company 3,002 w Enterprise Inns 2,580 w 62,062 pubs in the UK in January 2001

Licensed Houses DEEPLIST w Demographic w Economic w Ecological w Political w Legal w Information w Social w Technological

Licensed Houses EconomicEcological w Women customers w European Monetary Union w Theme pubs w Main growth w Organic/GM food w Organic beer

Licensed Houses Political w Block Exemption w Supply of Beer Orders w Licensing reforms w The British pub

Licensed Houses Legal w EU regulations Disability Act 2004 Drink-driving laws Working Time Directive Minimum Wage w Opening times 24-7 World Cup example Critics

Licensed Houses InformationSocial w Attitudes to alcohol w Brand influence w Pre-clubbing bars w Keep up to date

Licensed Houses Technological w Internet w Control systems

Licensed Houses The Future Using Scenario Analysis w 24-hour opening times w Theme pub and super-pub market w Competition w Joining the Euro w Future legislation

Licensed Houses Conclusion w Future of the Market. w Competitive Market. w Analytical Tools. w Consumer Trends.

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