Our Strategic Plan Presentation to UCB Foundation Board Richard Lyons May 18, 2006
Spot the Trend Haas School’s US News Ranking over Time Average Haas ranking these annual surveys
Why? 3 Key Freedoms 1.Prices 2.Salaries 3.Hiring
What Now? Aim: Develop business leaders. But how make distinctive?
Distinctive Assets UC Berkeley Innovative Preeminent scholarship Bay Area/Silicon V. Extraordinary location Opportunity seizing Connected departments Diversity of ideas If business schools did not exist? –Many would choose Berkeley first –Many would choose SF Bay Area first
Our Students AuthenticCollaborative Independent minded Small relative to peers Open thinking Team based Confidence without attitude Involved SeriousBalanced Analytical International Tenacious Community minded Prepared Cross-functional
Brand Strategy
Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological
Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological Process Innovation: Organizational
Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation
Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation We want to own this
Innovation is a leadership model
Leading Through Innovation
Touch-point Timeline Many brand touch-points for our students: Website Applic. Info Days at Orient. Leadership Strategy … events Haas core core
Execution: We are Rolling Courses: Expert practice, electives, core Brand: Brand Council, Web, Briefings, … Idea Leadership: Cases, CMR, Book, Team: Glazer MOT, 2 students, Berman …
Business Plan Absolutely, but not in document provided –Exec Ed: $4m net per year by –FT MBA: $4m more per year from prices –FT MBA: $2m more per year from size $10m per year ≈ $200m in endowment