Our Strategic Plan Presentation to UCB Foundation Board Richard Lyons May 18, 2006.

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Presentation transcript:

Our Strategic Plan Presentation to UCB Foundation Board Richard Lyons May 18, 2006

Spot the Trend Haas School’s US News Ranking over Time Average Haas ranking these annual surveys

Why? 3 Key Freedoms 1.Prices 2.Salaries 3.Hiring

What Now? Aim: Develop business leaders. But how make distinctive?

Distinctive Assets UC Berkeley Innovative Preeminent scholarship Bay Area/Silicon V. Extraordinary location Opportunity seizing Connected departments Diversity of ideas If business schools did not exist? –Many would choose Berkeley first –Many would choose SF Bay Area first

Our Students AuthenticCollaborative Independent minded Small relative to peers Open thinking Team based Confidence without attitude Involved SeriousBalanced Analytical International Tenacious Community minded Prepared Cross-functional

Brand Strategy

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological Process Innovation: Organizational

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation

Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation We want to own this

Innovation is a leadership model

Leading Through Innovation

Touch-point Timeline Many brand touch-points for our students: Website Applic. Info Days at Orient. Leadership Strategy … events Haas core core

Execution: We are Rolling Courses: Expert practice, electives, core Brand: Brand Council, Web, Briefings, … Idea Leadership: Cases, CMR, Book, Team: Glazer MOT, 2 students, Berman …

Business Plan Absolutely, but not in document provided –Exec Ed: $4m net per year by –FT MBA: $4m more per year from prices –FT MBA: $2m more per year from size $10m per year ≈ $200m in endowment