Marketing Your School With Social Media Felicia Brown ~ Business & Marketing Coach

My Background Licensed Massage Therapist Have owned 2 day spas Opened Spalutions in 2005 Certified Guerrilla Marketing Coach Articles in Skin Inc, Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and others NCBTMB & FL Approved Provider

What is Social Media? Internet based tools that focus on sharing information, education, interaction and entertainment between people. It creates a two-way conversation and builds relationships between parties.

Some Social Media Facts Social networks and blogs are the 4th most popular online activities online above personal Used by 60% of the US online community 77% of all active internet users regularly read blogs. Gathered from Facebook and

Common Social Media Sites Facebook Linked In Plaxo Twitter YouTube MySpace

School Administrator’s Survey

Why Use Social Media?

Other Reasons Encourage discussions Save money Help with exam review Share info about licensing Promote on-site clinic Have some fun!

Group Discussion What are your school’s social media or networking goals? If you could add one type of social media to your school’s marketing plan, what would it be?

“Facebook helps you connect and share with the people in your life.”

Administrator’s Viewpoint “Students all connect by texting on Facebook. When updates are available about the licensing laws in PA, it's the fastest and most effective way of spreading the word.”

Facebook for Your School Personal profiles for staff Groups for Each Class School Fan Page Participate in Industry Groups and Events Link School’s Blog

Successful Blogging Share relevant information Write consistently – at least once or twice a week Post links, articles, photos and videos Make it personal and fun but… Think before you post!

Blogs Ideas for Your School Feature different instructors as guest authors Provide a Q&A forum about the Massage School Experience Have a student journal about their journey Profile the different modalities you feature Benefits of massage therapy Tips for career success for graduates

My Blogs Spalutions Blog – Business Solutions for Spa and Massage Professionals Spa Clientele – Free Marketing Tips Blog

(micro-blogging) Twitter asks one question, "What's happening?“ Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.

Administrator’s Viewpoint “I use twitter to allow Alumni, and anyone else, the opportunity to see how events are going for our students. Also it is a great tool to let potential participants know where we are having an event so they can join in the massage event.”

Twitter For Your School Stay connected to your students/alumni Share information with followers Gather real-time feedback Build relationships with faculty, education partners, prospective students and others who care about your school.

Events and Appointments

Twitter Tips Use the # sign with your city’s name, or other subject to attract more local or targeted followers. Example: #Greensboro NC or #massage Use twitter to provide information that helps your followers - not just sell them on what you do. Give links to articles, blogs, videos, etc.

Provides video content uploaded by members Educational, fun and effective

YouTube and Your School  Upload videos of demos, techniques and lectures from your instructors  Offer a virtual tour of campus  Assemble a collection of videos to share with your students/faculty  Promote upcoming events and classes

AMTA and I Used YouTube! Recorded video ed to contacts Added to website Posted on Facebook, Twitter, blogs and various groups

Social Media Boot Camp Begins in March 22nd 4 weeks will cover: Determining Social Media Goals Exploring Social Media Tools Creating a Social Media Marketing Plan Implementation and Tracking Open to all massage and spa professionals Save $50 by pre-registering today for the FREE preview call on March 10th

Spalutions Contact Info Direct 523 State Street Greensboro, NC 27405

Come Follow Me Just follow the links below! Facebook MySpace LinkedIn - Plaxo - Twitter -

Resources/Bibliography Inbound Marketing: Get Found Using Google, Social Media & Blogs – Brian Halligan & Dharmesh Shah The New Rules of Marketing & PR – David Scott Social Media Marketing: An Hour a Day – Dave Evans The Social Media Bible – Lon Safko & David K. Brake

Websites (great blog on social media) (track who is tweeting about you) (track who is tweeting your links) (set up auto searches for your website, company, blog or name) (grades your SEO efficacy and google ratings)