Degree Partnership Summit – May 18 th and 19 th, 2006 DPP Recruitment and Marketing Blake Vawter, Associate Director of Marketing and Communications, OSU Admissions Bruce Clemetsen, Associate Dean for Enrollment Management, LBCC Jessica DuPont, Assistant Director of Marketing, OSU Ecampus

Degree Partnership Summit – May 18 th and 19 th, 2006 Marketing DPP Programs WEBSITE –Program details –FAQ list –Contact list –Link to application MEDIA –News release to announce program –Schedule of Classes –Campus newspaper

Degree Partnership Summit – May 18 th and 19 th, 2006 Marketing (cont.) DPP newspapers Must market/promote within your institution –Staff/faculty/ADVISORS!!! –Foundation/alumni (led to scholarships)

Degree Partnership Summit – May 18 th and 19 th, 2006 LBCC Catalog Description placed on page 1 of LBCC How to enroll information AS to BA/S Crosswalk added AS Direct Transfer Added to AS program pages

Degree Partnership Summit – May 18 th and 19 th, 2006 LBCC Schedule of Classes Insert promotional pieces regularly Include student testimonials Aligned online-credit release with OSU sophomore reg. dates

Degree Partnership Summit – May 18 th and 19 th, 2006 Recruitment Decide on populations to target –Current CC students –Current University students –‘New’ students (HS/Transfers/Int’l) Activities –Fairs/HS visits –Target advisors/influencers (advisors/counselors) ASPIRE Tribal fairs/Hispanic Leadership Events Counselor workshops

Degree Partnership Summit – May 18 th and 19 th, 2006 Recruitment (cont.) Campus Events –Campus Picnic/Spring Fling-LBCC –Winter Advising Event-LBCC –CHS College OSU –LBCC Open House –Added DPP info/advising to OSU START program

Degree Partnership Summit – May 18 th and 19 th, 2006 Recruitment (cont.) Created fliers Brochure created 2-3 years later Logo created –Use on websitewebsite –Promotional items (signs/shirts/pens)

Degree Partnership Summit – May 18 th and 19 th, 2006 “Road To College” Brochure for high school students Connects College Now (2+2) with AS Degree and OSU

Degree Partnership Summit – May 18 th and 19 th, 2006 Marketing DPP via Online Learning About OSU Extended Campus… “Ecampus” - online degrees Summer Session K12 Online Professional Programs

Degree Partnership Summit – May 18 th and 19 th, 2006 Why Online for DPP? Increases options Flexibility Explore career paths Complete required OSU course work No need to move

Degree Partnership Summit – May 18 th and 19 th, 2006 Target Audience A) Online Degree-Seeking –Promoting degrees online –Target: mid-thirties; juggling family/work Messages: –“Finish your degree …right here” –“Fits into your world”

Degree Partnership Summit – May 18 th and 19 th, 2006

Target Audience (cont) B) DPP and Transfer Students –Promoting online classes –Broader audience Messages: –“Start your OSU Degree Right Here … with Online Classes!” –Get a head start on your bachelor’s degree

Degree Partnership Summit – May 18 th and 19 th, 2006 Ex: Lane CC Flyer

Degree Partnership Summit – May 18 th and 19 th, 2006 Marketing Plan Ecampus' broad campaign at CCs: Outdoor/transit ads Ads in CC student papers Submissions to CC printed schedules Print materials –Posters, brochures, flyers Ecampus staff visits & transfer fairs

Degree Partnership Summit – May 18 th and 19 th, 2006 Oregon Community Colleges

Degree Partnership Summit – May 18 th and 19 th, 2006 Coordination with Admissions Print & Web Example: Reciprocal Linking OSU Admissions: Ecampus: partnership.htm partnership.htm

Degree Partnership Summit – May 18 th and 19 th, 2006 Tracking Marketing source on OSU web form for prospects Ecampus Communication Center DPP students coded in Banner!

Degree Partnership Summit – May 18 th and 19 th, 2006 Q & A