Changing Apple Kondelia Howe Matt O’Connell Leah Eaton

ArticleOverview Article Overview Roll out new store design October 2005 –Changed from overhead design to prominent product displays Genius Bar Studio Bar iPod Bar New design completed April 2006

ChangingCategories Changing Categories Old Categories by Theme –Pro –Home –Movies –Music –Photos –Genius New Categories by Product –iPod Bar –Genius Bar –Studio Bar –iBooks –Power Books –Minis

NewLayout New Layout

SpaceAllocation Planning Space Allocation Planning What’s the most profitable product they sell?

VisualMerchandising Visual Merchandising iPod displays can be seen from outside the store iBooks displays are prominent right as customers enter the store Displays are eye catching and visually appealing

Circulation Almost all customers coming into a store veer right Grid Layout –Ideal for retailing –Easy to find specific merchandise –Easy to navigate

New Layout

Sources IFOAppleStore.com – stores/layout_change2005.html Apple.com – Dunne, Patrick & Robert Lusch. Retailing. South-Western. Mason, OH. 2005