Situation Analysis Internal and External.

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Presentation transcript:

Situation Analysis Internal and External

Good Samaritan case study

Situation Analysis: Internal Corporate issues Corporate mission and goals Growth and consolidation strategies

Situation Analysis: Internal Marketing specific issues Marketing resources Financial resources Human resources Senior management support Political factors

Situation Analysis: External Economic Demographic Cultural/sociological Geographic

Situation Analysis: External Political Regulation Competition Technology

What is our health care setting? IHC, Columbia HCA, IASIS Burn unit vs OB/GYN centers Competition

Activity: Strategic scenarios

Video: On Key

Projects...

SWOT Analysis S = strengths W = weaknesses O = opportunities T = threats

Questions to ask What changes and trends are taking place? How will these affect us? What opportunities do they bring? What are the barriers to entry?

Other ideas… Product-based Market-based Cost-based

Practice SWOT analysis