Situation Analysis Internal and External
Good Samaritan case study
Situation Analysis: Internal Corporate issues Corporate mission and goals Growth and consolidation strategies
Situation Analysis: Internal Marketing specific issues Marketing resources Financial resources Human resources Senior management support Political factors
Situation Analysis: External Economic Demographic Cultural/sociological Geographic
Situation Analysis: External Political Regulation Competition Technology
What is our health care setting? IHC, Columbia HCA, IASIS Burn unit vs OB/GYN centers Competition
Activity: Strategic scenarios
Video: On Key
Projects...
SWOT Analysis S = strengths W = weaknesses O = opportunities T = threats
Questions to ask What changes and trends are taking place? How will these affect us? What opportunities do they bring? What are the barriers to entry?
Other ideas… Product-based Market-based Cost-based
Practice SWOT analysis