Pioneer Place Jessica Blakney, Jane Dahl, Jenny Doltar, Laura Swalko, Jeff Verber

Pioneer Place A downtown mixed- use project on 3 city blocks two 4-level retail pavilions 60,000 sq.ft. Saks Fifth Avenue department store 16 story 284,000 office building.

Pioneer Place Cross Streets : SW Fifth Avenue & Morrison Street Interstate Access : I-5, I-405, I-84 Metro Center : Portland, OR Type Of Center : Urban mixed-use center with office and retail Anchor Tenants : Saks Fifth Avenue, Tiffany & Co. Number of Retail Stores : 100 Total Gross Leasable Area (GLA) : 369,000 Number of Parking Spaces : 180 Year Opened : 1990 Expanded/Renovated : 2000

History 1972: the Portland City Council adopted the Downtown Plan 1990: Pioneer Place opens to compete with suburban malls and rejuvenate downtown shopping 2000: Phase II remodel completed 2004: Purchased from Rouse Co by General Growth Properties

Location 700 SW 5 th Ave Portland, OR

Surroundings In the heart of downtown 15 upscale hotels within walking distance Businesses Within a 1 mile radius: –36% executive and professional –35% administration and support –12% service personnel

Surroundings

Pioneer Square: Then (1980s)Now

Demographics POPULATION – July 2004, estimated 533,492 people. RACES IN PORTLAND –White Non-Hispanic (75.5%), Hispanic (6.8%), Black (6.6%), American Indian (2.3%) Vietnamese (2.0%), Asian (2.7%), Filipino (0.5%), Japanese (0.5%). 5 Quadrants –NW, SW, N Portland, NE, SE. Pioneer Square located in Southwest quadrant. INCOME –Median: $40,146 –8.5% of families below poverty line.

Parking/Accessibility PARKING –SmartPark garages. –MAX ACCESSIBILITY –Close to hotels –Close to office buildings

Services Offered ATM Family Restroom Local Attractions Visitor Info Lost and Found Mall Gift Cards Strollers Taxi Services TDD Services Ticketmaster Transportation Schedules Wheelchair Service

The Expansion 150,000 square feet 25 Retailers & Restaurants 1,000 seat Sundance Theater 4 Block Development Entertainment anchored project

Retailers Home Furnishings Department Store Women’s Apparel & Accessories Men’s Apparel & Accessories Shoes Jewelry Sporting Goods & Apparel Health & Beauty Electronics & Entertainment Books, Cards & Gifts Children’s Apparel & Toys Specialty Foods Food Court & Restaurants Other Services

Strengths Located in a CBD (central business district) Art work in the open areas Large food court which caters to outside businesses Bridge to Moderate priced clothing, variety One parking garage connected to mall, don’t have to go outside Easily accessible by different modes of transportation

Weaknesses No signage on the highways Maze-like no parking lot/city parking may be hard to find or expensive lack of retail stores targeted towards men Bathrooms no kiosks located in open areas

Opportunities Recent Expansion –Entire new building –Includes movie theatre –Several new stores and restaurants such as American Eagle, Eddie Bauer, Apple Store Retail space available for lease

Threats Nordstrom is located in the same downtown area and may take away customers Surrounded by small independent shops, boutiques, and small cafes and eateries Lloyd Center is also located in downtown area. Nike Town

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