TLC at the Beach 2011 Establishing a School's Social Web Presence: Tools, Techniques, and Challenges Dr. Joe Winslow Dr. Corey Lee Dr. Jeremy Dickerson.

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Presentation transcript:

TLC at the Beach 2011 Establishing a School's Social Web Presence: Tools, Techniques, and Challenges Dr. Joe Winslow Dr. Corey Lee Dr. Jeremy Dickerson Spadoni College of Education Coastal Carolina University

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Professors of Instructional Technology in the Spadoni College of Education at Coastal Carolina University M.Ed. Program – Instructional Technology Concentration –

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Current state of the Internet School web site as information hub Attributes of Effective Web Presence Social Media: Key considerations Social Media: Tools and Techniques

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Global audience of 625 million 96 million in the U.S – 64 million read blogs – 80 million watch videos – 58 million active social media profiles – YouTube: >1 billion views per day

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Front Door - Multipoint Communication First Impression for school (web) visitors Go-to Place for information about your school Fastest Conduit for critical information Marketing Brand for your school

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Compliance with 3WC development standards Compliance with principles of visual design Copyright, accessibility, privacy Current, accurate, high-fidelity content Intuitive navigation Mobile-“centric” Printable pages

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Web templates: – TemplateMonster.com – DreamTemplate.com – SquareSpace.com

TLC at the Beach, 2011 Horry County Schools Adult & Community Education What is social media? –Disintermediated Conversation What is the purpose? –Community of User- generated Content

TLC at the Beach, 2011 Horry County Schools Adult & Community Education If you do not have a social media strategy, users will converse without you (elsewhere). TRUE or FALSE : TRUE

TLC at the Beach, 2011 Horry County Schools Adult & Community Education User-generated content should be carefully _____________. Establish “ground rules” for participation. MONITORED

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Users who post slanderous comments in Internet blogs are protected by “free speech.” TRUE or FALSE FALSE

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Is Big Brother always watching? Be careful! Multimedia faux-pas can be _____. A) viral B) permanent C) damaging D) all of the above

TLC at the Beach, 2011 Horry County Schools Adult & Community Education 1) Know your audience 2) Identify target outcomes 3) Choose the right platform 4) Analyze the conversation 5) Listen and evolve 6) Build your brand

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Common tools: – Wordpress, Blogger, BlogSpot... – Facebook – Twitter – YouTube Channels How to embed SM on your web hub

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Get your Masters Degree with a Concentration in Instructional Technology at Coastal Carolina University!

TLC at the Beach, 2011 Horry County Schools Adult & Community Education Masters in Learning and Teaching, Instructional Technology Concentration: –