“The Computer is Personal Again”-hphp

Goal To grow a more profitable worldwide business through the introduction, support and marketing of innovative products, services and solutions To deliver the absolute best customer experience in technology

Overview Investing millions of dollars in global marketing campaign for its Personal Systems Group (PSG) Theme is : “The Computer is Personal Again” Focuses on individual and personal relationships people have with their PC’s unique to each user.personal relationships  Whether they want a spreadsheet or a work of art  To make the computer a more powerful personal tool Emphasis is on empowering the user Less emphasis on the “feeds and speeds” Look brings:  Ideas to life  Iconic images of a hand  Handwritten type

Campaign Elements Campaign was created by San Francisco advertising agency Goodby, Silverstein & Partners HP will drive core concepts and ideas through all PSG communications world wide “The Hand”

Television and Web HP will be highlighting celebrities, noteworthy business people and other recognizable figures, and how their PC’s are personal to them The famous snowboarder, Shaun White, was the first to make an ad for hpShaun White HP will also be joining with MTV’s college network, mtvU, on the “Meet or Delete” seriesMeet or Delete  TV show where college students meet each other based solely on the contents of their hard drive.  They will use every MTV asset around the globe; cable, online, wireless and outdoor

Campaign Scope The total campaign spend worldwide is several hundred million dollars Includes traditional, web and viral marketing elements that will be rolled out across key countries in the upcoming months  North America  Europe  Asia