Critiquing Websites: First Impressions

critique guideline First Impressions Long Term Relationships

Concept [ 構想 造意 觀念 ] Themes + Experience + Composition = Concept

visual themes Metaphors, references to things or stories that people are already familiar with

Ringling School of Art and Design Example of strong concept:

Art Center - The Art School Example of weak concept:

The New York Times

sexy vs trashy

J. Walter Thompson

Avoid metaphors that are too literal ( 言筌, 直譯 )

strong composition Mental maps that are easy to grasp

Think of the design as a city

Are there good devices for organization on the site?

San Francisco Museum of Modern Art

Hong Kong Heritage Museum Example of the bad:

strong experience like being in a movie, immersing in a story

The Design Museum

a typical intranet experience